If you’ve either just started or you’re an established local business and need to increase the number of people reaching out to you, Google My Business is a great place to focus your effort.
After all, one in two people who searched for a product or service on their mobile devices also visited a store on the same day.
This should be a big enough incentive for you to start working on your Google My Business listing and make it stand out above your competitors.
Lately, Google has released lots of improvements that are aimed at offering businesses the tools to reach, engage and convert potential customers directly in the Google search results.
And you should take advantage of all of them.
But wait… let’s take it slow.
What is Google my Business?
Google my Business (https://business.google.com) is a free platform that lets you manage how your business appears in the search results. It allows you to manage your business name and hours of service, locations, answer and monitor customer reviews, add photos and videos.
At the same time, it’s very useful to use it and get insights into how people are finding and engaging with your listing on Google and promote it if needed.
According to HubSpot, 89% of people search for a local business on their phones at least once a week.
What does this mean if you’re a business owner trying to get your business in front of as many customers as possible?
If you’ve just heard about local SEO, this is probably the first and best step you should take in order to optimize how your business appears in the Google search results.
You will increase your chances of getting customers to your location if your business has accurate, complete and optimized information inside Google’s search results.
There are just a few steps you should take in order to set up and optimize your Google My Business listing, so we should get going.