https://chrisbell.com/blog/showing-up-in-google-after-website-launch-chris-bell.php
First, create your 5-10 page website with the standard pages such as, Home, Services, Products, About, Contact and Blog. This develops a nice and clean website for your customers to navigate without much trouble at all. Not only does it get confusing for customers when hundreds of pages are added, it also makes it hard for the website developer to create an easy way to navigate all of those pages. However, Google, and other search engines, like to see that you continuously add new content (pages) to your website to avoid becoming stagnant and collecting dust.
Second, start creating more blog posts. This is an easy way to add content for Google, add new pages that can be found in search engines, keep a clean look and keep the easy navigation format. The Blog is the 6th page in the scenario above, and remains the 6th page no matter how many blog posts you add.
- Home: cleaningsite.com
- Services: cleaningsite.com/home
- Products: cleaningsite.com/products
- About: cleaningsite.com/about
- Contact: cleaningsite.com/contact
- Blog: cleaningsite.com/blog
- Blog Post 1: cleaningsite.com/blog/blog-post-1
- Blog Post 2: cleaningsite.com/blog/blog-post-2
- Blog Post 3: cleaningsite.com/blog/blog-post-3
As you can see above, each of the new blog posts will end up in the "Blog" directory (AKA Blog Folder). It's the same as creating a folder on your desktop named (Blog) with multiple Word Documents in it. Each of the documents in this case are your blog post HTML files held in your Blog directory, in case you want to speak the jargon :)
Third, write new content on a weekly basis. Most people say, "I don't know what to write about." My advice on this matter is to write about your products and services as you complete them. For example, a cleaning website may need to ask permission of the house/building owner, and then take before/after pictures of a messy room and explain in detail how you cleaning. What products do you like to use? How to clean a stove. How to clean a dishwasher, etc.
Construction websites and landscaping websites aren't usually big online website creators, but they have it easy! Take pictures and videos of each job and describe how it was completed. It's easy to use platforms such as GoDaddy and Wordpress to create a 5-page website with a blog. Then you just have to continuously add blog posts.
Creating new content should be thought of long term. Cleaning companies continue to clean houses, so how can each cleaning be turned into a blog post? Likewise, a landscaping company continuously improves lawns, so how can each job turn into a blog post?
Finally, once you've figured out how to add posts on a regular basis, you can start to think about other websites in the world pointing to your website. For example:
- Post a link on your Facebook and ask your friends to do the same
- Post your pictures on Instagram
- Post your videos on YouTube (not necessarily for YouTube views, but for the link pointing to your website)
- Create a Google Business Profile of your company, Add a link!
- Create a Local.com profile, Super pages profile, Angie's List, and every other website in the world that allows you to put a link in the profile pointing to your website.
- Find free article posting websites like SteemIt, Ezinearticles.com, articledashboard.com, etc. Create a post and put a LINK!
- Create a Twitter profile even if you don't want to be on Twitter so that you can create a link pointing to your website (cleaningsite.com/services)
That's all of the manual processes that you can complete yourself. The rest is up to your following. When you post a new blog post link on Facebook, do your friends re-post it? Do people share your videos on their own? That's why online articles say that Quality of Content comes first, because you want people to share your content and create a free and natural set of links that point back to your website.
Good luck!
Chris Bell - www.chrisbell.com - chris@chrisbell.com