Introduction

Yesterday, I wrote part 1 of this series about doing SEO on Steemit. In it, I layed down the ground work and the planning that one must consider before building an SEO optimized blog using Steemit. If you enjoy the content of this series, I suggest that you follow me as I am trying to publish daily on the topic of SEO.

Disclaimer: You don't need to do any of the things I talk about in order to earn good money via the steem blockchain. It's more about those people who care about ranking for keywords in particular niches by using steemit.com

Step 4 - Publish High Quality Content

What is the point of ranking for a keyword if people don't enjoy reading the information you provide to them? Coming up with good copy that people enjoy reading takes a lot of practice. This is why I suggest anyone who is serious about becoming a good content creator to publish daily.

Practice makes perfect they say!

Also, if you are serious about writing good articles, consider buying a class on copywriting. It will pay dividends down the road. As much as possible we want to procede with L-U-C-K (Labor Under Correct Knowledge) right?

Good Content Is Also Good Formatting

Short Paragraphs

If you want people to be able to read your articles with ease, you have to consider leaving a lot of white space. Huge blocks of text are really hard on the eyes and makes life difficult to your readers.

Liven Up Your Posts

There is an excellence articles by Hive account@xeldal on how to liven up your post using markdown. I highly suggest you learn how to have headers, bold, italic, underscore, bullets points, etc. They help your content to be more dynamic, they help you highlight the most important part of your content. On top of that, they also help the search engine know what your post is about.

Hooks and Calls to Action

It's great to have people click on the search engine to get to your article...but as you know, people have a really short attention span and they don't have time to figure out if they will find the solution to their problem on your article.

You can reassure them that they are in the right place by placing a hook at the beginning of your article. Here are some simple templates:

Are you tired of X (major pain point)? If so, I suggest that you keep reading as I am going to explain how...

If you are looking for XYZ, you've came to the right place.

Calls to Action can be placed throughout your article. Ask yourself what is the #1 action you want people to take. If you are a real estate agent for example, you probably want them to send you an email. If you are selling a product, you want to send them to your product sales page, etc.

Conclusion

If you like the content of this series, follow my profile. I try to publish daily and tomorrow I am going to talk about the SEO of headers, anchor texts diversification, and other goodies to help you do some good on-page SEO.

Cheers!