Keyword Selection
Nearly 99% of people wrong in the stage of the selection of keywords, especially new-entered the IM world.
Study case: one of the clients who consult with me, have a startup with travel niche, already posting nearly 100+ articles, but there is no traffic at all. After the check, almost all the targeted keywords in the article has a search volume <50/month.
Solution: select a minimum of 500 kw engine / month in order setelahh page 1 nor too little traffic. Tool to be able to search volume: wordze.com, toolfeast.com (free, Caucasians kw), kwfinder.com (freemium), keywordtool.io (paid).
Onpage SEO
My Client with heavy equipment business, consultation with me why his website can not rank high even though its already beautiful design.
After the check, it turns out the top 10 competitornya all own content 500+ words. While the website is only about 100 words and its title contains only Brand him.
Solution: Make sure the content is minimal 300+ words, kw targets in the Title and Description URL (try on the front title), and put the 3-6 LSI Keywords in ranking the long tail of content for all.
Tool: lsigraph.com
Offpage SEO
My client has a web adsense Caucasians who've filled a lot of articles, all targeted kw engines have also been at least 500 / month. Only traffic still dozens. After the check turned out to be the new No 1 backlinks. Like a luxury car without oil.
Solution: The selection of keywords and SEO Onpage very nice as a foundation, but still need to do link building that is relevant and of quality in order to compete in the Google SERP.