As you know Google changes all year round. They update their algorithms and confused the online business owners. Webmasters who want to increase their rankings and traffic are always on the lookout for the new SEO trends.
Here are the latest SEO trends for 2019.
- Voice Search
The mobile Internet is growing every day. Now appears the new SEO trend, voice search. Teaching computers to understand our speech – that’s what the future is about. And the path to this bright future lies through voice search SEO.
By 2020, half of all online traffic will be coming from spoken queries.
- Video Optimization
Voice search isn’t the only SEO trend taking over the Internet; videos are, too. They are an ever increasingly popular information medium, which makes them a rich source of customer traffic when you use them cleverly.
Your videos need to be excellent to rank higher on YouTube. You need to use video optimization for carefully picked keywords.
A report says that videos will become a magnet for 75% of all Internet traffic.
- Mobile-First Indexing
Mobile indexing. What's that? Simply put, websites are now ranked based on the quality of UX they provide on mobile devices. If a site has mobile and desktop versions, the index adds the mobile one; if there’s only the desktop version, it gets indexed the same as normal.
You need to master mobile SEO! You must have a mobile-friendly version of your site, or else Google will index something you can’t show to mobile users. Without mobile indexing, you will lose traffic and customers.
- Quality Content
Content is king, and high-quality content means high Google rankings. What kind of content counts as “high-quality”?
The content is for users. Not for search engines. When users do a Google search, they hope to find something that will satisfy their needs 100%. When you take the users’ search intent into account, you can prepare a piece of content that does exactly that.
The Internet will be dominated by people who are the best at getting into their audience’s mindset. Important Tip. You need to know your target audience.
- Online Security - Data Protection
Online security is a huge deal. Earlier this year, the EU enacted the General Data Protection Regulation which entitles users to more control over their private information that’s used by sites.
While it certainly works towards making user data safer, there are still many vulnerabilities that can be exploited by malicious third parties.
2019 will present us with more data protection initiatives, as well as more ways to make our online experience more secure.
- User Experience
The user experience is very important for all the websites. Therefore, business owners who would prefer to keep making a profit with their sites will do their best to guarantee a smooth UX. That means an intuitive design, a fast page load, and absolutely no technical issues.
A website gives a better impression of a business than any advertisement.
- Blockchain and SEO
The blockchain technology used to make the Internet more secure. Webmasters are looking for ways to integrate it into their sites and potentially profit from it. Blockchain can also be used in SEO for things like validating backlinks.
The exact effect blockchain is going to have on SEO is not clear yet, but enthusiastic webmasters are already carrying out their experiments.
- Influencer Marketing
It’s always great to have an important person (influencer) to support you. Especially in business, where there’s so much competition.
One of the most trendings is to involve an influencer in your marketing campaign.
To do that, you need to connect with an influencer first. Fortunately, pretty much all of them use social media, so you need to find a way to get their approval of what you do. Also, 99% of all influencers spend their time on Instagram. There’s your easiest chance to connect with a few.
- Artificial Intelligence
AI technology has massive potential. The artificial intelligence is the future of the online world. Many businesses are looking for ways to use it in their work. Pretty soon we will see many changes in the ways we use the internet.