Online marketing starts with SEO – Period. You have to consider Search Engine Optimization (SEO) as the core aspect of your marketing process, and like most brands, you should consider the idea of outsourcing. Hiring an SEO agency is not a choice, especially if you consider the benefits. First and foremost, with guaranteed SEO services Singapore, you can actually save considerable money. SEO companies usually charge a fixed price for the job, and that is always lower than what you would otherwise spend on in-house SEO. Secondly, your brand can benefit from the expertise and experience of the company, and since the process is transparent, you can expect to get regular reports and updates on the project.
What needs more attention is how you actually hire an SEO service. In this post, we are sharing a few dos and don’ts that may come in handy as you compare the choices.
The dos
Check their work profile. You have to consider the range of clients a company has worked with. If an agency has handled both large and small brands and businesses alike, it says a lot about their expertise
Ask for a website audit. Most SEO agencies will offer the website audit for free, which is a huge advantage. This is a must because you can actually understand where your website stands in the online world, which further helps in mapping a marketing campaign.
Get an estimate. SEO, as we had mentioned earlier, is a transparent and scalable process, and you can expect to get an estimate, which will be inclusive of all charges. Some agencies prefer to work in the hired or retainer mode, while others like a fixed price for the period of the contract.
Ask for references. As a new client, you should always ask for references. Any SEO company can claim to be the best in business, but that hardly ever means anything, unless backed by case studies and client references. Call a few to know more about their experience.
Check for the retention rate. Can the concerned SEO service hold on to their clientele? SEO is a continuous process, and ideally, you would be working with the same company for years. Check if the SEO agency can actually retain and manage projects efficiently.
The don’tsDon’t select a service for the price alone. Cheap pricing or a low quote shouldn’t be the ideal reason to select any SEO company. Make sure that the price feels authentic and is backed by the work they have done so far.
Don’t rush into the process. Always refer to the pointers we mentioned in our dos. Do not rush in choosing an SEO service, just because you want to get started with the project. Always review the services adequately.
Don’t fall for tall claims. Do not believe companies that claim great things in a week or month. SEO can take time, and you can only expect a considerable difference in traffic and ranking after at least two to three months.
Don’t miss reports. As a client, you have every right to know how the website is faring with all that SEO work. We strongly suggest that you ask for monthly reports, which are typically offered by most agencies as a part of the work process.
Hiring an SEO agency is for the long term, and it makes sense to have a clear understanding of what a service can do for your business. Make sure that you have discussed your online marketing goals in detail and reviewed the service based on their inputs. You can check online to find the top SEO agencies in your area.