Nowadays more and more people acknowledge the role of SEO tools in digital marketing. SEO is a necessity for all types of enterprises small or big and could help them grow. Here, the author gives us useful insights into the small business SEO strategies. One strategy is to build your company on visibility and bring more traffic to your site. I would like to add a few things. do not ignore the importance of your technical SEO, and SSL certificate if you want to rank higher and stand out. Pay attention to your keywords, check how much they weigh on platforms such as Google Ad etc. And last but not least track the performance of your site and see how higher it stands in comparison with your peers etc. You can find more about this tool in this article https://blog.wiredelta.com/search-engine-optimization-how-to-choose-the-best-seo-tools-for-your-business/. Have a great day.