Search engine optimisation and successful website design can be compared to a spiders web. Let’s say a website is the spider at the centre of its web. Each individual strand of the web must be in place for the spiders home to be perfect. This analogy is similar to a websites position within the top search engine indexes. Many on page design and off site SEO elements need to be in place for a site to be on the first page of the popular search engines. The quality and performance of each element is also very important. High search placements and top quality website usability can be achieved by understanding the most important web design and development techniques and implementing them to create a higher quality user experience and to ultimately improve site traffic.
SEO can also go a lot deeper than the many technical aspects for creating a high quality user experience website. It can really come down to gaining online trust via the association, connection and influence that a website attains on the internet. The awareness and viewpoint that a site creates, can ultimately influence the way that users and associates will perceive an entity online and determine how much value and prominence it can offer.
Authority also plays an important role for gaining a higher search engine status and can be attributed to the uniqueness and integrity in which a website and the organisation behind it, communicates and presents itself to the users, associates and customers. Distribution of the content and participation in relative community groups will also help to make a stronger impression that will stand out on the internet. We will also have to take into account how much substance the content provides and the association and relationships that are developed within the online groups and communities. This will ultimately be reflected in the reputation that a website accumulates and how it is perceived by new and returning visitors and by the top search engines. Find the complete Authority and Reputation Article here.
Reputation is fundamentally created by the character and personality in which a website or organisation presents itself and by the way it connects and corresponds to an audience or customer base. Reputation is also essentially attained by creating trust, authority and its comparability to other industry specific websites. To gain higher positions in search, a website will need to meet the approval of the users and show that it can be influential and prestige, while maintaining a high level of connectivity with the internet and the online community as a whole. Continue reading more about Creating Online Trust here
Google Search Console is a website that web masters can use to help index and monitor the health of websites. It provides a lot of valuable information and tools that can be used to improve a websites SEO and search engine visibility.
Google Analytics is another website that is essential for monitoring the traffic that lands on a website. Analysing this data can really help to make sure the traffic is coming from the target market that will benefit a website the most. Learn more about Google SEO Tools here.
Keywords are essentially a search term or phrase that are used by search engines to connect a search query to a webpage. Top search engines look for the keywords within many places on a website. Keywords are probably the most important find-ability factor that make up the many different methods that search engines use to display websites in the search results. Proper implementation of keywords will positively impact SEO and vastly improve find-ability of webpages within the search results. Learn more about SEO Keywords here.
Metadata Tags are an extremely important SEO factor that is often over looked in many websites. Always write descriptive phrases that read well and compel searchers to choose your website within the search results. It’s important to use the recommended amount of characters when writing meta title and descriptions and to avoid duplicating metadata elements. Find more information about SEO Tags here.
ALT Tags are alternative text for an image that describe it using text in the HTML. Image ALT text is a current method that work by using keywords to describe an image that is relevant to the over all topic of a webpage. Alt tags are an effective way of telling Google and other top search engines the subject of the webpage and giving it an extra boost in the search results. Learn more with the Image ALT Tag Tutorial here.
Anchor Text Links are the words used to display the visible text of a hyperlink. Top search engines like Google can build a profile of anchor text links that point to a website from external websites. These external anchor text links can help give relevance to the subject and topic of a webpage. Search engines also look at the internal link anchor text within a website. This is an important part of understanding the site architecture. Relative and descriptive words should always be used when linking to pages within a website. Find more information about Anchor Text Links here.
Quality Inbound Links (backlinks) point to a website from external websites. They are still a strong ranking factor that search engines use to help decide where a website is positioned in the search results. Search engines give more authority to longer established and highly regarded websites. ‘The page rank authority’ or ‘link juice’ is passed on to the website that it links to. This can really boost a web page high up in the search results. Learn more about SEO Backlinks here.
The Canonical link Element works by using a small piece of HTML code to tell search engines that this web page is a duplicate of another web page. The two main reasons to canonicalise your website or webpages are when you have multiple URL’s that lead to the same destination or when you have similar pages that could be seen by search engines as duplicate content. Find more information about Canonical Links here.
Privacy Policy and Terms of Service (TOS) are not just important from a legal point of view. There may also be some benefit for climbing the search ladder to. Privacy and TOS can demonstrate to search engines and website users a high trust factor. Because a website has taken the right steps to inform the users of their policies regarding privacy and terms of use. Learn more about Privacy Policy and TOS here.
Local SEO simply means to optimise a website, so that it can be easily found in a local area. There are many SEO techniques that can assist the search engines to properly index a site for local search. This guide aims to give you the right skills to ensure that your website is found within the regions that your website is targeting. Continue to the Local SEO Tutorial here.
International SEO can be developed to project a website onto a global scale and potentially attract new customers from a worldwide target market audience. By creating country and language specific website and webpage versions a site can really broaden the array of potential user that will find a page in the top search results. If the resources are available and a website is already somewhat successful on the international market place, then expanding a site with language and country code versions can be a worthwhile investment. Find more information about International SEO here.
Social networking can play an important role for search engine optimisation, and that is not just for creating high authority inbound links. Social networks are a great way to attract new organic traffic from a niche related audience. Though many SEO’s may tell you that social networks do not provide backlinks, and this may be true for Facebook and Twitter, there are hundreds of other social sites that can. Even without backlinks there are still some great reasons to share your content on these networks that include; bringing in new targeted traffic to your site, brand name mentions (citations), social traffic that share your content on other networks and platforms that can create inbound links, just to name a few. Learn how Social Networking and SEO here.
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