Bear in mind that whatever practise a woman does a man approves. Whatever practise a man does a woman approves. Not everyone abides to these basic standards but in anthropology we tend to notice the rule rather than the exception.
Women:
Make up makes ones face look younger and healthier. In other words it is aimed so it can deceive men that the woman is not her current biological age. The eyeliner is made up so it can enhance the eyes. The bigger the eyes, the cuter one looks. Same thing applies when it comes to human babies. We are hard-programmed towards these cues.
Most clothing is worn so it can enhance the figure of the woman. Unless she is fat. If she wasn't she wouldn't be wearing garbage bag dresses. It is given emphasis on the body in order to induce sexual attraction.
Hair is aimed almost always blond. Again, much like with the make-up blond hair is mostly attributed to youth. Most newborns have blond hair and then later on the actual colour sets in. Men prefer blonds for this simple reason.
Lipstick is aimed towards making the lips look like an aroused vagina. For obvious reasons.
From these basic features we can deduct that women are aiming towards looking younger and younger so they can find a mate. Science also agrees. The younger the women the healthier the offspring. At 11-12 years old the woman can bear children.
Men:
Men want more power and control. Well, that's what women want as well but due to their physical status they use men to have it. If a man has tattoos or scars it is considered sexy since it demonstrate a rite of passage that also managed to survive. In other words, violence is desires since the strongest will most likely make it and be more suitable and healthy for the woman to mate with.
Money, cars and others symbols of wealth are also desired since it shows that he can be a caregiver and provide for the offspring. Age doesn't matter. In fact, it is much the opposite of what happens with women. Older men are sexier due to the provider status.
Women prefer men fighting because they want to choose the one that is going to be fitter. It is no wonder that both men and women are obsessed with making their bodies look appropriate for each one's roles. The man has to have the muscular, sexy, warrior type of body and the woman the slender but curvy one. Again, all aimed for procreation purposes. When physical fights are not in play, other kinds of fights take place (e.g intellectual or corporate).
Romantic relationships is about people ritualizing the act of fucking. What we call love is nothing more but the process before the dick enters the pussy. We have created a narrative around it because we want to hide how raw and animalistic we are. We created love so that we can separate ourselves from other animals. All in all, we are a bunch of apes with pedophelic tendencies that really want to fuck but are too cowards and hypocrites to admit it.
Actions speak louder than words — no matter what narrative, poem or story we come up with to hide from the truth
