Hello You!
Let me formally introduce Shades of Us.
I cannot believe that it has been almost four years since I started blogging and I never described in any post why Shades of Us exists. I have said it in a million and one ways but never formally said, ‘Oi! This baby girl is here and this is why she was conceived!’ But…that is about to change right now!
Stay with me. (In Sam Smith’s voice.)
Shades of Us is a media company discussing social issues affecting Africa, Africans and people of African descent, with a view to facilitating open, honest, unfiltered and unbiased conversations that leads to proper introspection, acceptance of strengths and weaknesses and change of perspective towards the greater goal of a new, refined, and stronger black continent and people.
Shades of Us was founded on April 28, 2014, by Ramatu Ada Ochekliye (whoot whoot! That is my name!), to address dysfunctional social issues peculiar to black people living in Africa or descendants of migrants who may have voluntarily moved to other continents or who may have been forced, through human trafficking and slavery, to leave.
Originally, Shades of Us was called Shades of Brown, with ‘…brown’ representing the convergent color of black skin tone and the earth’s richness. After much reflection, I knew the name had to be changed. First, because Shades of Brown was already popular in many countries and for varying products and services and secondly, getting my brand to stick out from that number was going to be nearly impossible. I discussed with my sisters and friends and we were at the point where using my name for was the most favored option. The reason was a no brainer; I was the only person in the whole world with my name, promoting the brand would be promoting myself and it would have just been easier to get the recognition I wanted. We had almost finally decided on this when I took a step and analyzed the name. I love my name to the moon and back but I wanted to create something that was bigger than me. I wanted something that could grow into a shared vision with the people who felt connected to my stories.
So we brainstormed again and came up with Shades of Us.
More here http://www.shadesofus.co.uk/2018/02/unveiling-new-shades-of-us.html