Today, you ask a person who is just graduating. If you want to engage in the Internet industry, which city do you choose to go to? He will be the first choice in Shenzhen, Beijing, for he may not be able to say it himself, perhaps because his classmates, other workers, will also choose.
Today, you ask an Internet entrepreneur, which city do you first choose to start? He is not the first choice in Shanghai, because the venture capitalists have to get together in the Beijing group dinner, where is the first test of the Internet China.
And the company of the BAT level has never been related to Shanghai. A few years ago, the great leaders of Shanghai let the following reflect on why Ali did not come to Shanghai. Now, a few years passed, and nothing had been reflected. But more and more friends around me went to work in Hangzhou. Shanghai people worked hard to go to other cities for work. This is unthinkable in the past. Now even the banker of Hongkong have run a lot of people to Hangzhou, and Shanghai people do not dare to say "West Lake is the rear garden of Shanghai people".
It is said that Alipay for the construction of cooperation, Shanghai branch are not willing to take over, and now these branch from Alipay deposits can account for half of all deposits, also not kneel lick - it's very good interpretation of what was indifferent, now can not afford. Zhejiang Haining is the original slogan is: Shanghai Hangzhou financial year to Hangzhou after thawing, Shanghai, yizizhicha, yiyezhiqiu. Influence is the accumulation of time and quality, and other people are formed, you need to win, of course, not easy.
Once Shanghai is duly completed the Internet first echelon: first full China the most high-profile, the most expensive is the electricity supplier pioneer billion, then ebay. On the content output platform, who can be earlier than the banyan tree? On the game for gold sucking, who did not buy the nine cities and the grand card? Now, over the past decade, in addition to checking restaurants (public comments) and takeout (hungry), are you still using several local Internet Co services in Shanghai? Even Ctrip I use very little, directly on the official website to buy air tickets more economical.
When did Shanghai start to fall off?
We need to know that Shanghai has a unique position, and there is no shortage of resources and talents. Why did it seem that the past ten years of Internet vents have not been dealt with all the time?
Even VCs generally don't like to invest in Shanghai's companies, and think there is no development. Once a hot Internet enterprise is Shanghai, it is always a few years to live, not hard, and soon, the momentum is very fast. To know that Shanghai is fast and easy PK of the Jingdong, the original Shanghai, Tintin map, a new Internet Co, like by falling head, not a big.
Whenever there is a little bigger signs of Internet companies in Shanghai, always can not escape the fate of the merger was originally Shanghai out of a potato, the founder of divorce his death, finally acquired by youku. The public comments should have been the most promising Internet Co in Shanghai. The results were merged by the US group and the management was out of the way. Yi Xun was bought by Jingdong, and de you was bought by chain family. The guest was bought by 58, and the No. 1 store was collected by Jingdong.
When their seed players all collapsed, the Shanghai government realized that it was wrong, and finally began to push the Internet. Then the whole train of thought actually did well in service. The reaction is too late and too late. Because there is no big Internet platform in Shanghai for a long time, so it is hard to get the talent gathering effect. Without talent gathering, there will be no active atmosphere. If you don't trust yourself to send a few job advertisements, you will know how difficult it is to start business in Shanghai.
Now the Internet is almost the same, all kinds of shared economy is burning money to fight, Matthew effect. No joke China inter city competition, a step backward, step by step backward. Shanghai, in the Internet, will only be worse with Beijing, Shenzhen and Hangzhou, and there is no hope of catching up.
Many people comforted themselves that Shanghai relies on financial and trade manufacturing, and the Internet is only a small Sector, which is actually a lack of vision and vision. The Internet, like water and electricity, has become a part of the global infrastructure. Because of the loss of the opportunity, the possibility of landing and breaking out of a series of new things was lost. A round of 10 years of opportunity loss may affect a whole generation. Missing the Internet bonus can be said to be a major fault in Shanghai's strategic development in recent years.
Who should this pot go back on earth?
In short, the pot is related to the financial institutions in Shanghai, the head of the head of Shanghai, and the people of every Shanghai. The combination of the three is the impression that the city is rather lack of entrepreneurial spirit and Internet genes.
Shanghai financial institutions licensed more than 1500, first in the country, the foreign currency deposits of more than ten million, the Shanghai Stock Exchange, for two major banks headquarters, headquarters or regional headquarters to get together. But under such financial burgeoning, it is still hard for emerging companies to get financing in Shanghai.
Now Internet entrepreneurship is not the same as the garage culture of ten years ago. It is now a game of money fighting.
Idea who are, that you can think of others can think, practice steps no qualitative difference, so the beginning of the starting line no difference each other much, the key to see who the ammunition is enough, enough money to burn, see who is the first to get financing, to see who with low reputation to grab the head, see who is the first to launch the merger war. Shanghai's financial institutions are so conservative on emerging companies that young entrepreneurs have fewer ammunition than others at the start of the start, and how do they work with others?
There were a lot of Internet grassroots enterprises running to Zhejiang, and the local government provided all kinds of tax and fee land. If the same size of the company runs to Shanghai, Shanghai's eyelids are not expected to turn over. When Zhang Jiang and Caohejing are no shortage of farmland shortage, will do the so-called innovation base. Now, after a bit of fame, the new startups should be raised again. Shanghai this place from top to bottom, can only look at "is a person who, for" have yet to prove themselves ", full of infinite vigilance.
Cherry trees are hard to grow. The wind snow and rain but also do not want to risk, afraid of dirty, timid children, just waiting to pick the fruit, there is such a good thing. In the initial stage, there was no risk taking in Shenzhen, and there was no support from Hangzhou in the development stage. The final result was left to Beijing's capital with more background and policy. Not bought by Beijing competitors, the outcome is basically the Tencent or the Ali department.
The success of the past can also be a burden
It is undeniable that Shanghai's introduction of the foreign capital headquarters economy in 90s was a great success.
Wait outside the iron curtain in foreign capital for decades, ramped up a strong rapid influx of this wave of money directly detonated off Shanghai's economy, coupled with the country at the time to relax the obligation of tax paid in Shanghai, Shanghai finally have money to finance infrastructure upgrades, this is the era of Xu Kuangdi and the "year of a a kind of three years".
In 2000, Li Bo launched a TV advertising song called "the reason for Shanghai's love", which made a milestone summary for Shanghai people's golden 90s. Almost all Shanghai people sang this song at that time.
In 90s, the local private economy in China was still very weak. Most of the chickens were primarily processed products. The township enterprises in Zhejiang, South of Jiangsu could only cook fried melon seeds and plastic washbasins. The legendary jeans for planes were the true portrayal of that era. At that time, the foreign investment in Shanghai was universal, and the mass of the company was an advanced production line, and the output value of the private small shrimps was blown into slag. The comprador blood left in the bones of the people of Shanghai in 20s and 30s was activated instantaneously and immediately gnawing the bonuses down.
Because the memory of this great development is too deep, so that foreign capital and headquarters economy are deeply engraved in the memory of this city, which seriously affected the subsequent development route. The people of Shanghai to government officials, down to the neighborhood of the foreign uncle, often filled with infinite esteem, and leave the impression of the private economy had remained in the village and the stage of wood louse gun. This prejudice has created the mainstream values of the comprador culture and the advanced migrant workers culture in the whole city.
The internationalization of Shanghai is actually a comprador culture. In the past, the elite students in Shanghai were targeted at the top five hundred in the world. At that time, the top 500 could basically be equal to foreign investment, and those who worked in the top five hundred had a sense of face. Even the state-owned enterprises all feel the soil. I did not think that the wind and water turn around now, the most growing up turned into Chinese local enterprises.
Before the days of a Holland 500 Shanghai office, they have to pay now still stays in the level of 6,7 years ago. How much is the local Internet Co in China now? No concept of the Internet to search, frighten you. Those who graduated in foreign enterprises, now also have a middle day, basically stuck in the glass ceiling not retreat, his age but also every day to see the big boss's face, and the net worth of billions of dollars in early BAT employees gap is already a few peers never catch up.
Master the wrong master to learn Hongkong
Dong Jianhua said the old school of Shanghai, much better than 90% of the Shanghai people. Because of the special historical society of Hongkong in Shanghai province and Shanghai political and business people, this group of people has been a guest of the Shanghai municipal government. Because two cities have common western colonial background, the management of Shanghai directly learned from many of Hongkong's experience of urban development in 90s.
These experiences were advanced at that time, but now, with the gradual emergence of Hongkong's own problems, looking back at these development ideas, their limitations have laid a lot of trouble for Shanghai.
The worst lesson in Hongkong for Shanghai is the real estate economy. Dong Jianhua later fell into the big pit and did not climb out today. Of course, the problem of housing prices is not immune to other cities, but because the cost of other cities is not high except house prices, so the cost of housing is acceptable. Shanghai is not the case, the cost of high prices again many times, the small and medium-sized enterprises basically have no way out.
Hongkong now for this storm, if you haven't been to Hongkong, you will find a lot to time-honored now can not find, because the rent is too expensive, so every day constantly shut down. Along the street to survive are those high value-added shop cosmetics shop, and the real estate intermediary. Time-honored like this, ordinary young people to start doing a little food what even gone. I have so much resentment, all things. If you like, now, the Internet provides so many new opportunities and possibilities, I think young people in Hongkong will not be bursting with hostility.
The second lesson that Shanghai learned from Hongkong is fine management. The direct consequence is that Shanghai opens an enterprise with too many compliance costs. The fine management is good, and it can bring better management level of the city. But the mistake is wrong at the wrong time. The economic development level of Shanghai and China is still very low, and far from being able to undertake meticulous management. We need to know that meticulous management is a very expensive cost for a developing country.
China Internet enterprise, pay attention to the barbaric growth, pollution first, then governance, first wash the white edge, too, is not a thing of the rules. Such as Ma Yun, in Hangzhou he can come up with Alipay in Shanghai audacious in the extreme, if probably, had long been the arrested dozens of billion - precipitation in Alipay is a joke? Let me study the disagreement quickly and turn me off quickly. The other side of Guangdong is even more, in order to keep a large household what can be talked about, even the labor law can be negotiated. The unthinkable in Shanghai, so the industry needs to tolerate Shanghai step on the line, do not rise.
Excessive caution also makes Hongkong missed Ali, a few years ago when Ali IPO preferred Hongkong, a group of AB shares jumped pedants does not conform to the traditional corporate governance in Hongkong, Ma finally went to New York bell. The government of Hongkong finally reacted to me to fuck that I had to go with the money, and finally agreed to a double share, but the yellow flowers were cold. The chicken's temperament decides that Hongkong can't get the Internet. It can only be watched that Shenzhen suck up the gang of Hong Kong, and its Cyberport will finally become a real estate project.
Diao silk is successful
Whether you accept it or not, the world is already the first creed on the Internet, the most dependent industry. The development path of the entire Chinese Internet over the past 10 years is a collection of stories from a rise of the rest. We have witnessed almost all kinds of applications and software depravity, witnessing the irreparable content of entertainment in the direction of low IQ. Up to today, the body and elegance have been completely defeated.
The number of grass root are overwhelming, which means that the business from the consideration of maximum, the most rational choice is to put all the resources you can use to heap all the grass root, you will consider the grass root, you have to suppress their critical taste, you must endure nausea to serve them well those stupid vulgar demand. In return, you can squeeze the huge wealth from the grass root China inexhaustible body. This is the secret of the rise of the vast majority of the Internet giants.
This process is really too difficult for the people of Shanghai. Because the pursuit of high taste and disdain for low taste are the things that are engraved in their blood. They are so disgusted to go to serve people who they despise. Shanghai's urban temperament and the remaining Internet talents are rather unsuitable for the expansion model of the latter half of the Chinese Internet. It can be said that they have not been able to keep up with the Chinese Diao files in the design and understanding of the product.
This kind of "integrity" and "bottom line" for the Shanghai in the tide of the Internet missed countless fortune. Because the Internet bubble essence is the consumption of idiot powered foam, which place more grass root, where the development of the Internet is better; those who lie to the grass root level is higher, which the Internet business can do better. Fake medicine advertisements, counterfeit goods, cannon pornography, these are the BAT's first bucket of gold. The more the original sin is, the more the original crime is. Shanghai is too decent, the first bucket of gold is so bad.
My side of the Shanghai people, entrepreneurs who would say the idea of very high-end literary - this is obviously not fresh and promising, because their fantasy for those with high levels of high consumption level than the number of people, the grass root is a drop in the bucket. That's why a lot of Shanghai's local net red shops can't make money, but it's just a good scene.
The differences in the cultural field of the most incisive, Shanghai local culture determines their lifestyle and culture is a kind of "petty, reserved, low-key" cultural characteristics, like many local TV that careless talk and act very often, the variety did not belong to the people of Shanghai cuisine, but also because of this, in order to shocking, large and large scale to attract grass root content production team, to seize the heart of the grass root, quickly get traffic and riches.
An ingrained working culture
BAT started to play the loopholes, just the people of Shanghai is a group of people most is not willing to play the loopholes. The ordinary people of Shanghai compared to Beijing, not really like Internet companies, this is actually a result from human factors of Internet unicorn is a very important social pressure, when your parents, your peers are against your meddling, few people can not resist a bit effect.
Several young people are engaged in a bag company, and the middle-aged and old people feel that they are eating young rice and fooling around. A lot of young people do not feel good about themselves, so it is a rare thing that you want to recruit young people in Shanghai by a start-up. Shanghai is very big when the platform is like a comprador, "Besieged City" in the blind Miss Zhang home, with foreign goods, a tone of life, is seeking a quality of life. This is a city's gene, just like a person's character, it's hard to change.
The people of Shanghai have a strong preference for the working environment of the tall buildings. I remember one example of the most exaggerated is a few years ago when happy net is still alive, then the above topics popular vote, I remember there is a Shanghai local vote is, if you can in the global financial center (at the time of the Shanghai best one office), but each month less 1000 yuan wages would you like? I think it's ridiculous, and can anyone be willing? It was found that thousands of people were willing.
During my graduation years, a so-called good job refers to the large financial institutions that only have high-rise buildings in Lujiazui, or the consultation, law firms, luxury magnates and fast selling giants near Jingan Temple and Huaihai Road. It is not easy to mix four big, convenient for future job hopping. Even in the government civil servants are consciously inferior, you what is the Internet? Mix with a group of Diao silk, and think about it. Zhang Jiang so far, for them it is barren, don't go.
Ten years ago, Fudan people, to commercial banks are bad. You don't look now the number of department managers nationwide second, control the amount of new wealth ranking first in the country, what blabla, then go to the Chinese are b-players, and its best scholastic students were abducted by GS, just graduated from the starting soon small one million Hong Kong dollars, there are a bunch of what McKinsey chasing to me, why would I like to open the chest as the Internet industry?
So BAT can't get out of the large Internet Co like Shanghai. It doesn't matter to the people at all. They don't rush to catch up. They are too happy to know what they have missed. For Internet companies and private enterprises, Shanghai's most talented talents in the city are all scraped away by foreign enterprises and monopolized state owned enterprises. What you can see on the market is someone else picking up the rest.
When Alibaba entrepreneurship, more than a dozen people in a residential house in the community, changed the opportunity cost of such a high Shanghai, a few talent can stick to it? Cai Chongxin gave up millions of dollars a year to go to Alibaba and Ma Yun, with a salary of only $600 a year. The people of Shanghai are absolutely not able to do such a thing, so we should have made a big fortune today.
Young people are badly enterprising
The outsider can see that there is no need to see it. The following is written for local men and women in Shanghai.
I know a lot of Shanghai people here are going to scold me in the commentary, and don't rush to refute me. I am a Shanghai person myself, so I know very well what the young people in Shanghai are thinking about. So I can tell you a fact very clearly.
There is a sentence, we Shanghai young generation is indeed a lack of enterprising, and we are extremely greedy for ease.
Hungry is probably one of the few in Shanghai now to get a Internet Co, they are also the CEO Shanghai people, the University. His evaluation of Shanghai people is as follows: "Shanghai people do not, the Internet industry does not do well in Shanghai." Shanghai people want to win kiasu, love keep their plots, no fight, no gambling, no wolf!"
We don't talk about whether the word "wolves" is good or bad. As a native of Shanghai, I think it's quite true to tell the truth. The whole city of Shanghai is like this, delicate and realistic, lazy and timid. By the way, are you hungry this company at all like Shanghai businesses, said the people of Shanghai are behind them when their boss.
The young people in Shanghai are very obsessed with eating, drinking, playing and playing. They are very low on the people who are too ambitious and very enterprising. There is a word in the Shanghai dialect that describes the hard struggle to eat, and this word is "want". Don't let the word on the hook, once hung, that your local social circle instantly broken. This word may be a neutral word elsewhere, but it is absolutely a derogatory word in our great Shanghai.
On the contrary, if you try to go on the opposite side of "want", you will be praised as having a tone, a personality, and in a word, you will be rewarded. For example, the cake is a Welsh Onion reaction of Shanghai people's ideas: five pm, no matter how many people queuing, people do not care you the money. The key is that Nirvana must pass by one by one, which is the most important.
Young people lack of enterprising spirit, have a great relationship with the status quo and their generation. Shanghai on a generation old man was institutionalized particularly severe, resulting in Shanghai's part of the ordinary people of law-abiding majority, more than one child, not to love, care, and pay attention to every step of the way, family circumstances, dull life. To our idea of this generation will become just when the standard model employee, but when not also dare not to think, to do a reign of terror to kill out of the boss.
The Shanghai family that has a little money is not going anywhere. Because of Shanghai's historical talent to have a relationship with foreign, accustomed to working pressure and atmosphere, can not accept the chicken start-up Internet mode. The most desirable job is to be less close to home, and not much money is secondary. The founder of a Internet Co is the Henan science champion. It is said that after having married the Shanghai lanes, she also began to enjoy the small capital, and then there was no sound. Now entering Shanghai residents are Shanghai like the pursuit of petty bourgeoisie, drink coffee, bubble of woman, so natural is not possible to have entrepreneurial atmosphere.
As we have said before, it's a luxury to live too fine. Now this age wants to make a lot of money to make a fight. Over the conservative ideology and vested interest stability make it difficult for Shanghai to have the kind of grassroots create their own day of the soil desperately. Even if the child is also very difficult to grow into towering trees, endurance is not enough, this is today we see the situation.
Our father's generation is about to launch the stage of history, but are we ready to take over?
A little postscript
Without the development of Shanghai, the current Chinese economy can not be on a step, and Shanghai has a favor for the country. But the decline of Shanghai in recent years is also the fact that as a Shanghai people, we should not avoid this problem.
Shanghai did not seize this opportunity for more than ten years, enough to make people with deep hatred and resentment. Shanghai has not much left over the past decade. The Internet has a great potential for development, and the government's few things can be said to be an opportunity for a few decades, and Shanghai has not caught it. No quality enterprises came out, no foreign dividends were available, and a lot of high salaries went to other cities. At last, the local people could only get along with each other. Even the subway students had to rush to grab the flag.
The Internet is a very young, particularly demanding and adventurous industry. The World Health Organization (Jingdong) had sustained huge losses and was afraid of even outsiders. The rise of millet was like a fantastic fiction. Whether you like it or not, the trend of the times has been like this. In recent years, during the period of China's strategic opportunity, people's lifestyle and habits are undergoing profound changes. The next ten years will change more. If our generation of Shanghai can't catch up, the future will be worried.
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