How is Shopify Killing the Faceless eCommerce Stores of Yesterday? ETHOS...
- Know what esthetics appeal to your market or niche.
- What's your tagline? How can you tell your story in one sentence. Let's face it, people just aren't as patient as they used to, so let's get to know you in 3 seconds or less.
- Think about the emotional response you wish to elicit... Damn! that's a good one.
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