How many times did you buy unnecessary goods you don't need or just because they had a discount without even thinking about whether you really needed them. Or not, many do not realize that they have become victims of the pilgrim used by shops and shopping malls to attract and entice shoppers to buy more goods that we don't need, the task of selling this quantity of goods before they expire is extremely difficult, and you need marketing tricks and unconventional methods to attract customers and persuade them to buy more, and we'll show you a bunch of tricks that Shops and malls resort to it to make us buy things that we didn't essentially need.
Narrow exit lanes
Studies have shown that 60% of customers return unnecessary goods while standing in the waiting rows to pay and exit, to divest customers of this opportunity, narrow payment corridors are designed that do not contain shelves or empty places to return unwanted goods. In it, and the pay corridors are full of tempting goods, such as candy, sugars, and light commodities. The price, not to give you the opportunity to just think of the return of the goods, but to make you feel unconsciously wanting to buy more.
Comfort Zone
The comfort and snack bars at the shopping malls, called the food courts, are in fact not designed to rest at all, the uncomfortable seats and the spaces between the tables are too small to allow privacy. And the noise always prevails, because the purpose of those places is not to rest before the shopping continues as many think but the aim is to have a constantly changing flow of customers, customers and new customers to order more meals and pay more money.
Loss of sense of time
Shopping malls leave windows and watches and all that shows time so people lose their sense of time and spend as much time as possible inside the store to buy goods they basically don't need.
The music
The shops that are located within the shopping malls are characterized by dim lighting, quiet music and smooth floors, which give a sense of calm and comfort to stay inside the shop for a longer time, unlike the corridors of large malls with strong lighting, loud music and loud speakers
Deceptive Mirrors
How many times have you decided to buy clothes that looked great on you when you were wearing them in the shop but when you went home, it wasn't as cool as the type of mirrors inside the metering chambers; these are deceptive mirrors that make us look taller and leaner, and they are dyed with pink to make the skin appear rosy and bright, the trick is to push you to buy by improving your appearance through those deceptive mirrors.
Reposition Partitions occasionally
After the shoppers used to place the partitions and did not consume much time inside the store to look for what they wanted, the store departments occasionally changed the places of the goods sections, which is not a coincidence but a policy and a plan to forcing shoppers to spend more time inside the store and moving from one section to another in search of their purpose, eventually ending up in a basket full of goods that they were looking for and not needed from the ground.
Lighting manipulation
Lighting and color manipulation is one of the tricks that stores use to attract customers to buy goods. Strong lighting hides the defects of goods such as fruits and vegetables and makes them look fresh, as well as the colours we find the facades of shops and entrances are as warm as red, orange and yellow those colors that drive customers to enter, but indoors you will find blue and green colors that urge people to buy more.
Imaginary demand
This trick cannot be easily detected, we may find some empty space in one of the juice shelves, for example, without others, so that the shopper thinks that this type is the best and most popular he buys it without thinking, but it's true that the store's employees are removing some of the juice bottles from the shelves to look like a manifestation of the rising demand for that commodity but an imaginary turnout.
Mistrust
If you're a person who doesn't trust your looks enough, beware of mirrors outside the metering rooms in the dressing shops, they play an important role in increasing sales where your weakness is exploited, your lack of confidence in your appearance through reflection, which is constantly appearing in mirrors that prompts you to buy anything new to improve your appearance.
Lower price
The products offered at a lower price are a trick whose purpose is to push you to buy products you don't need. We think you're low-priced, while their true value is much lower than the price you think is discounted, for example there are two types of boilers with characteristics and features similar to the same shelf, but one of them priced at $79, 99, and the other $99, 99, without thinking, the kettle will be bought. Cheaper, because we don't think about the true value of things as much as we are interested in taking advantage of offers and getting successful deals.
