As we approach the 2025 holiday season, consumers are feeling the pressures of inflation, rising tariffs, and increasing skepticism surrounding traditional sales events. The holiday shopping trends survey sheds light on how these factors are reshaping the way people shop, with clear shifts in consumer behavior expected this year. Here's what you can expect from holiday shopping in 2025.

Key Insights from the PissedConsumer Holiday Shopping Trends Survey

Holiday shopping trends are shifting as consumers look for smarter ways to manage their budgets during the holiday season. According to the PissedConsumer holiday shopping trends survey, 64.9% of respondents believe inflation will impact their holiday shopping decisions, while 63% are concerned about the effects of tariffs on prices. These economic factors are prompting shoppers to change how, when, and where they shop.

Shrinking Budgets for Holiday Spending

One of the most notable findings from the PissedConsumer survey is the reduction in spending plans. Last year, 30.3% of consumers spent over $1,000 during the holiday season. In 2025, that number has dropped to just 25%, signaling that shoppers are becoming more cautious with their money. Additionally, the percentage of consumers spending less than $99 has increased from 4.7% to 7%, indicating a clear trend of budget-conscious shoppers.

Black Friday Is Losing Its Appeal

The long-standing tradition of Black Friday shopping is showing signs of decline. According to the survey, 65.6% of respondents say Black Friday is no longer relevant to their holiday shopping plans. Only 14.2% still view it as a significant shopping event. This decrease in Black Friday enthusiasm is likely a response to concerns about misleading deals and early sales promotions that have diluted the excitement of the once-popular shopping day.

Early Holiday Shopping Starts to Take Hold

Consumers are starting their holiday shopping earlier than ever before. Traditionally, holiday shopping picks up in Q4, peaking in November and December. However, this year, many consumers are taking advantage of summer sales to prepare for the holiday season. According to the PissedConsumer survey, an increasing number of shoppers are avoiding the last-minute rush by planning ahead, securing discounts well before the peak shopping months.

Gift Cards on the Rise

As shipping costs soar and concerns about delivery delays mount, gift cards are becoming a popular alternative for holiday gifting. Many shoppers are opting for gift cards as a practical solution to budget constraints and logistical challenges. The ease and flexibility of gift cards allow consumers to stick to their budgets while still offering meaningful gifts to loved ones.

More Shoppers Skipping the Season Entirely

Perhaps one of the most surprising findings from the survey is that 24.5% of respondents said they do not plan to participate in holiday shopping this year. With rising costs and the ongoing economic strain, many consumers are choosing to forgo traditional holiday spending altogether. This marks a significant shift in consumer behavior, with more people deciding that they cannot afford to participate in the typical holiday shopping frenzy.

The Growing Influence of Online Shopping Trends

As online shopping continues to grow in popularity, consumers are increasingly relying on digital platforms for their holiday purchases. The rise of e-commerce during the holiday season is further fueled by the growing use of online reviews, price comparison tools, and the convenience of shopping from home. With many shoppers wary of in-store crowds and shipping delays, online shopping is expected to dominate again in 2025.

Money-Saving Tips for Holiday Shopping

While 2025 may bring challenges for both shoppers and retailers, it’s not all bad news. There are still plenty of ways to make the most of your holiday shopping while staying within budget:

• Start early: Don’t wait for Black Friday or Cyber Monday to make your purchases. Early sales can offer significant savings.
• Use price comparison tools: Tools like Honey and CamelCamelCamel can help you track prices and alert you when discounts are available.
• **Consider DIY gifts: **If money is tight, handmade gifts can be a heartfelt and cost-effective alternative to store-bought presents.
• Buy fewer, more meaningful gifts: Instead of buying multiple small gifts, consider purchasing one meaningful or high-value item per person.

Take Advantage of 2025 Holiday Shopping Trends

Holiday shopping trends in 2025 are shifting as inflation, tariffs, and consumer skepticism continue to influence buying decisions. While the economic environment poses challenges, it also presents opportunities for those who adapt to these evolving shopping habits.

Whether you’re a shopper or a retailer, understanding these trends can help you navigate the 2025 holiday season with confidence and smart strategies.