Modern life is impossible without supermarkets. Convenient, fast, everything is under one roof - great. Certainly. But the main task of these supermarkets, like all other stores, is to make us leave as much money as possible. And this is done in very artful ways.
What are they?
- sex sells
This law always works. If an advertisment has a sexy girl it will work better - it was proved million of times. I didnt belive in it but I had online shop some years ago and I had my own experience that it is really so. If I make advertisments with sales, discounts, presents it works for 50% , but if I put my photo or a photo that contains passion, sex, naked bodies or just a pretty girl - it works 100%.
It was one of my first ad) and it worked fine, the number of customers grew up.
- large baskets and trolleys
The size of the trolleys is impressive. Convenient and roomy? Perhaps, but how many people fill carts to the top? It is just a mute push to buy something else, because there are still a lot of place inside and shopping can go on..
- pleasant music
What music plays in supermarkets? Pleasant lounge, classic, something unobtrusive, leisurely, all that can serve as an ideal backdrop for long walks between rows and a successful shopping. The task of the store is to create the right atmosphere and mood, and the music does it the best.
- racks and shelves
Their location is also not accidental. Products which must be sold quickly or those ones that have not the best price are usually placed at the level of eyes. As a rule a customer grabs what lies closer - and this law is known to managers.
- scatter of goods
Often it is necessary to bypass the store in a circle, or even more than once, in order to see everything that is necessary. Is not it better to arrange all the running gear next to each other? Better - for you, not for the store. The more you will go - the more you will buy.
- goods at the cash desk
Psychologists and marketers have proved the fact that we, standing in line will stare at them and 99% we will take something! People wont buy something expensive when they are almost out but a bar, chewing gum or napkins are just right. Trifle, but how many such buyers per day stand a couple of minutes in line at the checkout, each buying something just for 1 usd... In sum, the profit is very decent.
So, my friends, be attentive and take care of your money)