The public relations budget of Keter Plastic leaves the Shalom Tel Aviv office of Rinat Friedman and Zamir Dahab , according to the report in Ace. In 2017, after being treated at Gitam's BBDO IM unit, the strategic budget went out to the tender and was transferred to Dovash and Shalom Tel Aviv.
About a year and a half later, Kesher Plastic give up the services of Shalom Tel Aviv and decide to transfer the budget to former journalist Alon Tzarfati , the owner of the public relations firm Golden Fish , who will now deal with all aspects of public relations and social media for Keter. Among the clients of the Goldfish are Bar-Ilan University and Tel Aviv, the Agnon House in Jerusalem, the Mateh Yehuda Regional Councils and the Modi'in Region, Naama Kasri, and others.
