When creating custom signs for promoting your business, you should always make them easy to read and understand. Some potential customers may pass by many businesses while running errands, so you want to make sure your outdoor signs catch their attention and make a lasting impact. The following sign design tips and tricks will help you design attractive custom signs that won't let your message go unnoticed.
Keep Location In Mind.
The placement of your custom signs will determine what color combinations and fonts you need to use to reach the largest audience. If your business is near a busy road, the design should be eye-catching yet simple enough to read quickly by passing drivers. Using large, bold fonts and only a few words is best for outdoor signs. Graphics should be limited to only one or two clear images.
Control Your Color Combinations.
The readability of a sign is often ruined by poor color choices. The Outdoor Advertising Association of America reports that the most visible color combinations in yard signs are white on blue, black on white, black on yellow and yellow on black. Keep in mind which of these high-contrast color combinations match your target audience and use them to increase the visibility of your custom signs.
Find Simplicity in Design.
When designing custom signs, it is important to follow a similar design that matches your other promotional and marketing material. Keeping colors and fonts the same helps customers remember your brand, making them more likely to come back for repeat business. It may seem dull to follow this sign design tip and tempting to add new fonts and colors for variety, but consistency is key to driving your message home.