Are you one of those still swearing to (expensive) ads in local newspapers or other costly listings on various websites to get new customers? If so, you should read on.
Access to information is virtually unlimited today thanks to the Internet. Where we rely on recommendations from friends or checked the phone directory, it's now Google we go to to get the most answers.
So how to market in the best possible way? The recipe is fortunately not complicated:
You must be where the customer is
You must make visible what you offer
You must give the customer security
Referanser
You must be where the customer is
In order for the target audience to target you to be able to find DEG, you must be visible where your target audience is. Perhaps your primary target audience is new entrepreneurs aged 25-35 years? A good tip can then be a smart presence in channels such as Facebook and Instagram.You must make visible what you offer
It is still very rare to buy a new home unseen. Normally, you are considering the prospect, viewing, and possibly submitting a bid. The same applies to the choice of handicraft services. There are very few who will contact you to get a new floor if you do not know that you are doing this.
Visibility of corporate services is therefore essential. Doing this in combination with good reference images from previously done work, and making it easy for the visitor to contact, you are on your way to securing a new customer.
- You must provide the customer with security
Approval marks, affiliations with member organizations and the like help to support you as a serious player. If this is not visible on your website then you must fix it.
Make sure that you have contact form on your website that makes it easy for potential customers to get in touch with you.
But giving the customer safety can simply be about showing your skills. A smart move can therefore be free tips and advice for different issues. It may be that you write a separate article on your website about "Tips for Maintaining Gutters".
- References
Show completed assignments / projects on the website. Customers consider more players than just you, so you must have something visual to show. If you upload the images correctly, you'll see that they are also available in Google.
Get statements from past customers - these can be very valuable.
So what am I doing now?
Go to your website and look for the following:
Do you present anything you offer of services?
Do you give the customer peace of mind?
Shows your work?
Is it easy to get in touch with you?
Then do this:
Go to your website. But this time, your website is a "competitor" of you. Do you get a good overview of what this website offers? Do you get the feeling that this is a safe choice? Is it simple overview of previously done work? Is it easy for you to contact? Would you like to contact?