The introduction of various e-commerce platforms has been seen to be gradually replacing the traditional and conventional face-to-face buying and selling we may have known long ago. No doubt, this has brought many advantages; not just to the sellers, but to the buyers; and these include: ease of purchase, accessibility of brands and brand information, varieties in payment options, and elimination of multiple middlemen. But some ill-minded people have leveraged on the versatility and viability of the e-commerce platforms to proliferate and perpetuate counterfeiting.
Surprisingly, counterfeiting is not exclusively preserved for only small and start-up companies, even as big as Amazon is, they have been a victim of counterfeiting. For this reason; and many others; the fight against fake products has been on-going, but to join forces with this fight is the renowned "SimplyBrand" which was birthed by the duo of Kaufman Chang and Ronnie Ng and other like-minded experts to put up a righteous fight against fake products, and to enforce "BrandProtection".
SAY NO TO COUNTERFEITING - I stand with SIMPLYBRAND, I stand with BRANDPROTECTION
The height of counterfeiting has almost caused some people to lose trust in e-commerce. Imagine a scenario where a whopping 600 billion dollars was lost to counterfeiting just in the US alone [ref], it would only lead to discouragement of people from using e-commerce platforms, and it would affect the capital-base of some companies, and would ultimately lead to losses. That is the reason SimplyBrand was initiated to leverage on blockchain technology (which is well known for immutability), Artificial Intelligence, You and Me (crowd-sourcing) to regain trust in e-commerce.
To do this effectively, SimplyBrand; (which is built on the erc-20 - ethereum blockchain); would be the major tool to check for fake products. But as it were; with the combination of AI and crowd-sourcing, product verification would be made simpler, and spotting of fake products would be easier.
Also, the platform would be tokenized, which would be powered by the SimplyBrand Tokens (SBA). Now someone could be asking "what is the use-case of this token?" This token would serve as the internal token for the ecosystem, upon which transactions shall be made and also as a form of incentive for the personnels verifying and looking out for fake products. Not just that; a copy of the list of retailers pushing for counterfeits would be immutably published on the blockchain, and would prevent people from falling for fake products - of course, if I know that this retailer has been blacklisted for fake products, I would be cautious when trading (you see; transparency would be achieved maximally). Also, having the SBA tokens would give you membership access that would qualify you to be a stakeholder in the SimplyBrand ecosystem. And good a thing, pre-sale is on-going.
You DO NOT want to MISS the PRE-SALE
In collaboration with cobinhood; which is a known name in the crypto space for providing ICO services and zero-fee trading platform; the pre-sale has been set running from 10th January and would run till 23rd March 2019. I'm sure you would not want to miss this opportunity to get the token. Remember, the fight against counterfeiting is one that would require the collective efforts of all of us - and as such, the onus is laid on all of us to win this fight together. If you are interested in the pre-sale, do well to check for details in the pre-sale page. The breakdown of the token info is shown in the table below.
| TOKEN INFO | DETAILS |
|---|---|
| Name | SBA Token |
| Symbol | SBA |
| Type | Ethereum-based Erc-20 |
| Amount of tokens for sale | 160m SBA |
| Price of Tokens | 0.00025Eth/SBA |
| Hard Cap | 40,000 Eth |
| Soft Cap | 4,000 Eth |
And of course, you can earn more 1,000 free tokens when you refer others through your referral link
To get more info, here are some quick links:
Disclaimer: The content of this post would not suffice as a financial advice, you may do well to do your own research
Images 1 and 3 are properties of SimplyBrand, but edited by me
