INTRODUCTION:
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone.
When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.
Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing and advertising. Social networking sites act as word of mouth or more precisely, e-word of mouth. The Internet's ability to reach billions across the globe has given online word of mouth a powerful voice and far reach. The ability to rapidly change buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network. Social networking sites and blogs allow followers to "retweet" or "repost" comments made by others about a product being promoted, which occurs quite frequently on some social media sites. By repeating the message, the user's connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.
Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.
In 2014, over 80% of business executives identified social media as an integral part of their business Business retailers have seen 133% increases in their revenues from social media marketing.
In reference with the motion of this article, Today, I will be presenting you a particular undisputed project called: STOREPLEX
WHAT IS STOREPLEX?
Storeplex is a decentralised marketplace that allows anyone to buy and sell products or services for cryptocurrencies on a global scale. The marketplace will support thousands of merchants and millions of listings, with its primary focus on no fees.
Storeplex is the world’s first fully functioning ecommerce marketplace that allows users to buy and sell products and services on the blockchain. The marketplace is seeking to spark a revolution within ecommerce by combining one of the most profitable industries with blockchain technology. By using the Ethereum blockchain, Storeplex is able to achieve a decentralised marketplace while utilising all of the advantages that come with blockchain technology. The use of smart contracts provides our users with a secure and user-friendly approach to cryptocurrency ecommerce. A project of this size and ambition requires funding to continuously improve, evolve and innovate as the leading decentralised marketplace. This is why we are crowdfunding via an initial coin offering of our PLEX token. We believe that this method of funding is the most beneficial to our project and to our users as it allows the community to actively participate in the development of the marketplace. And in return, participants of the initial coin offering will receive PLEX tokens at a heavily discounted rate. This provides a great opportunity to increase initial investment while supporting a revolutionary project. Our objective is to combine ecommerce and blockchain technology to create a global marketplace, while solving numerous problems that are present with centralised marketplaces, such as eBay and Amazon. By raising funds via an Initial Coin Offering, we are able to further develop the Storeplex marketplace and implement an efficient marketing strategy. This ultimately provides a better end-product to our users. The token sale will allow investors to purchase PLEX tokens at a reduced rate, which helps fund the project. Investors will receive a utility token that can be used on the Storeplex marketplace as well as traded on supported exchanges.
Our users are not charged an insertion fee for creating listings, which gives our marketplace worldwide accessibility. Purchases made using the PLEX token benefit from no processing fees, whilst all other supported payment methods incur only a 1% processing fee.
ABOUT STOREPLEX
Storeplex is committed to supporting entrepreneurs and merchants around the world. This is why we have implemented the Community Investment Fund, which loans the necessary funds required to expand a small-scale business in a competitive market. Repayments will be made by subtracting a small repayment fee from each sale until the loan has been paid off. Applications for the investment fund will open in late 2018. We are very passionate about the Community Investment Fund because it allows us to pay forward the generosity that our token sale investors have shown us, by giving back to the community.
PLEX is the primary currency on the revolutionary Ecommerce cryptocurrency marketplace, Storeplex, and utilises the ERC20 Ethereum token standard, ensuring that it is compatible with a number of Ethereum-based wallets such as MetaMask, Mist and MyEtherWallet. It can be used to purchase goods and services on the Storeplex platform. Every listing on the marketplace will accept PLEX alongside other supported payment methods.
By using the Ethereum network to create PLEX, we have put great importance on security by ensuring that our token is secured by one of the largest and most actively developed blockchain. Furthermore, PLEX tokens can be interchanged freely with other platforms and trading exchanges, therefore opening up additional opportunities for adoption. This also means that PLEX can be easily integrated into many exchange websites, which will help provide high liquidity for the token.
STOREPLEX KEY FEATURES
Uses blockchain technology: Every transaction and listing is stored on the blockchain and is persistent.
Reliable and secure: Blockchain never goes offline allowing for maximum uptime while also preventing listing tampering and account compromisation.
Scalability: The Storeplex marketplace will dynamically support thousands of merchants and millions of listings.
No insertion fees: There are no insertion fees for sellers when they create listings.
No processing fees: 0% processing fees for transactions using PLEX. Only 1% processing fees for other supported payment methods.
Community funding: Community Investment Fund will be used to assist small-scale entrepreneurs in expanding their business.
Feedback system: Merchants can accumulate feedback and ratings on transactions which are stored on the blockchain and can be used on other mediums.
Cashback scheme: Purchases made using PLEX receive a 3% cashback.
Buyer & seller protection: Our Smart Contracts protect buyers and sellers from fraudulent transactions by utilising an escrow.
STOREPLEX ROADMAP PROJECT
STOREPLEX TEAM BOARD
STOREPLEX ICO AND TOKEN OVERVIEW
PLEX is the marketplace’s primary currency which utilises the ERC20 Ethereum token standard. It can be used to purchase goods and services on the Storeplex platform. Every listing on the marketplace will accept PLEX alongside other supported payment methods.
PLEX can be transferred between any ERC20 compatible wallets, such as MetaMask, Parity and Mist. This allows PLEX to be freely traded on exchanges as well as being used on the marketplace. There will only be a maximum of 100,000,000 PLEX in circulation.
Token Symbol <<>> PLEX
Token Type <<>> ERC20
Buy with <<>> ETH
Market Hard Cap <<>> 40,000 ETH
USES OF PLEX TOKEN
Used to purchase goods and services on the Storeplex marketplace
Used to promote users' listings and upgrade seller accounts
Used to support entrepreneurs in the Community Investment Fund
Transactions using PLEX will incur no processing fees
Purchases made using PLEX will receive 3% cashback
Can be freely traded on exchanges
PLEX has a constantly growing demand due to its usefulness
Has a limited maximum supply of 100,000,000 PLEX
MY OPINION CONCERNING THIS PROJECT
In my own perspectives, I can see STOREPLEX as an innovative, incomparable and undisputed project with a great vision and unique ambition to be the most smartest and respective projects in the nearest future all over the globe.
CONCLUSION:
Nowadays a lot of projects are being created in different countries, But not much of them with solid standard and good qualities as STOREPLEX does.
For more or further details, please! Kindly follow the links below:
★WEBSITE: http://www.storeplex.io
★WHITEPAPER: http://storeplex.io/documents/STOREPLEX_WHITEPAPER.pdf
★ROADMAP: http://storeplex.io/#roadmap
★TELEGRAM: https://t.me/joinchat/HkVaF0cOO4clBNwv8i4VcQ
★GITHUB: https://github.com/Storeplex/Storeplex
★REDDIT: https://www.reddit.com/user/Storeplex
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AUTHOR: Sky10net