Someone asked for slogan suggestions a few weeks ago. He (I think it was a he) asked us to try for powerful brevity that speaks to our heart.
The idea for BE THE CHANGE started as BE THE CHANGE YOU WANT TO SEE IN THE CLOUD.
But just BE THE CHANGE fits the guidelines better, IMHO.
Another possibility would be to "own" the word "kaching," the way The Beatles and The Steves own the word Apple and Richard Branson owns the word Virgin.
THE KACHING OF SOCIAL MEDIA.
THE KACHING OF ... what else? Anybody have any suggestions for a series?