In order to revive the low revenue from smart phone sales, both Samsung and LG have decided to adopt the strategy known as "Catch Strategy". This strategy means that both companies will launch as many new smartphones as possible, which will target as much as possible Consumers. Based on Analytics Market Analytics data, market share for Samsung and LG shrank in the first quarter of 2018 at a time when Xiaomi doubled its market share, and Huawei and Apple increased their sales.
Both companies have focused on their high-end smartphones, with margin margins significantly higher than the low-cost, medium-sized smartphones, but that will change in the near future as both Korean companies will launch new phones in all existing price categories, the sources said.
Huawei has sold up to 6 million units of Huawei P20 phones since its launch in June, an increase of 81 percent compared with sales of Huawei P10 phones in the same period last year. Huawei is also experiencing success in Japan and wants to enter South Korea.
Xiaomi Mi8 phones from Xiaomi are also doing great, with 1 million units being sold in just 18 days. The sources prove the success of these phones in their high market share and say they are particularly popular in Europe and Asia.