It is good they are trying to work in another revenue source. Same thing with Scorum. The premise of the way Steemit Inc operates almost makes it to where the adoption has to out pace the dumping of their coins and then everyone else trying to earn an income off the platform. It is like constantly chasing a carrot and trying not to get dumped on. There is no reason why the greatest example of an actually usable platform being built on a blockchain should dump 95% from its highs like some slimy shit token. But there is no additional revenue streams to really support the prices on the exchanges.