You make a good point Hive account@fknmayhem. From reading the whitepaper, I think the technical aspect of it is not so much what needs explanation for them as it seems Steem might create tools to make existing websites seamlessly integrate into this system. I do believe that the business and philosophical aspect of it will be the harder part to explain. It will require them to abandon their existing business models for advertising revenue and even adjust the way they hire journalists with less emphasis on paid salary and more emphasis on each journalist individually generating income based on the quality and reach of their content.