The 'problem' is that time and attention is not being rewarded on 99.9 percent of websites, and time and attention are the two most important spiritual currencies in the world.
Why should users not be rewarded for their time and attention, for liking, commenting , and upvoting posts? That's why Steemit was created in the first place, to reward users for their time and attention on the internet.
Smart Media Tokens take that same reward system and enable potentially thousands of other entrepreneurs to incorporate it into their product and website.
So, the problem is that, right now, while I post on other forums on the internet, I am not being rewarded for my time. I make my own comments and posts, upvote and 'like' other comments and posts, but receive nothing in return. SMTs change that.
No offense, but you seem to lack entrepreneurial vision. At the time Steve Jobs launched iTunes, there was no demand for having 'thousands of songs in your pocket'. He CREATED the demand. The best entrepreneurs create things that people don't even know they want, who don't even realize that there is a 'problem' in the marketplace to begin with.
SMTs have the potential to 'steemify' the internet, allowing publishers to reward their audience for their time and attention (comments, posts, and likes) as well as authors and journalists. I think it's obvious why so many in the Steem community are excited about this project.
99 percent of the users of Steem didn't know they needed Steem before it was introduced. It is the job of entrepreneurs and visionaries to create demand where no previous demand existed.
RE: Don't Wait for SMTs to Start Building Your Steem App