1. BuzzSumo
Pricing: $99 - $699 monthly
That's a social media analytics software that can be used for competitive analysis. The service has a bunch of features allowing you to measure the shares that your competitors' content gets. It is a really precious resource when it comes to time-saving when gathering a certain kind of information. Except for these, BuzzSumo has a variety of other useful features aboard.
Best social media analytics tools: BuzzSumo interface
2. Hootsuite
Pricing: $19 - $499 monthly
The Hootsuite social media management software brings you not only the exceptional dashboard for social media management but another opportunity for competitive analysis. It is capable of monitoring the Twitter activity of your opponents and looking for both keywords and hashtags in a real-time mode.
Best social media management tools: Hootsuite interface
3. Brandwatch
Pricing: Depends on a plan
It is a powerful social media reporting tool that works across all the main platforms and providing its customers with the accurate data deprived of spam and duplicates. The product gives the information concerning different markets, including gender and hobbies. Another plus is that it is able to monitor the reputation of your brand in a real-time based on positive or negative messages users post about you.
Best social media analytics tools: Brandwatch insight information
4. Keyhole
Pricing: $165 - $999+ monthly
This social media tracking software is able to measure the impact of brands and trends on social networks like Facebook, Twitter, and Instagram. Also, Keyhole is capable for a real-time monitoring of hashtags, keywords & phrases, as well as campaign metrics. So, by using this service you can keep an eye on high activity periods, reach, impressions and so on.
Best social media analytics tools: Keyhole interface
5. AgoraPulse
Pricing: $49 - $299 monthly
AgoraPulse social media reporting software intended to track the engagement analytics around such networks as Facebook, Twitter, and Instagram. Except for basic metrics, this service traces those users who often share your company's content, as well as notifies you about mentionings of your profiles or pages.
Besides, the platform keeps an eye on the management stats of your community (e.g. response rate in your Facebook community). The combination of this data will help you to guide your efforts in the right direction.
A pleasant bonus is that this service is translated into Spanish, Portuguese, and French and supports the export into PowerPoint.
Best social media analytics tools: AgoraPulse interface
6. Rival IQ
Pricing: $299 - $799 monthly
Rival IQ is one more service where you can conduct the social media data analysis of your competitors. It can be used to see how rival brands act themselves within the main social platforms on the web. The service reports about the increase or decrease in audience based on weekly, monthly or annual footing. This way, you get the access to archival data allowing you comparing the brands' growth stats to some events or business cycles. So, you can observe when your competitors expand their bases.
Best social media analytics tools: Rival IQ interface
7. Edgar
Pricing: $49 - $99 monthly
Edgar is another representative of social media scheduling tools that automates your postings. The service is able to store the content that was collected in a library based on different categories. You can create as many categories as you wish and name them in accordance with their roles (e.g. tips, case study, for blog and so on).
The main feature of Edgar is that as soon as you create a schedule based on any category, the service launches the endless queue intended to automatically repost the content taken from this category if there are no updates or changes.
However, Edgar has also the built-in tracking for engagement stats. That fact may contribute a lot to optimizing your scheduling depending on the content that brings the most interaction, as well as the effective time of posting.
Best social media management tools: Edgar categories
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