Will Steemit replace corporately owned social media platforms?

-I mean this as an honest question.

-I love the idea of steemit, a decentralized social media platform that rewards contributors rather than extracting data from them to make someone else wealthier. But if this is going to really take off, how are we going to make it happen?

-I'm new to the platform, and my first impression is that it's a bit nerdy. I'm a nerd, so I don't mean to be harsh. What I mean is that it doesn't look pretty and it isn't intuitive to navigate.

-How do we get the 'cool kids' to use Steemit?