Who had ever imagined that Social media would reach so far and become the blood and life of digital marketing? After Facebook, we saw many social media platforms; all with a different approach, but one motive – to pass information in a faster way. Slowly, these platforms became a part of our life, and barely anyone can manage to sleep without surfing their social media account.
Online marketing, conversion rates, as well as content marketing, some way or other every of this field is linked to social media. Bloggers immensely depend on social media to reach their potential readers and they have even succeeded in it. Social media can be referred to as the inescapable part of the blogging world.
Right now, Facebook has 1.86 billion monthly users; Twitter has 317 Million active users, Google Plus 111 million users, and Pinterest 72.5 million users. Out of 7 Billion world population, a huge % is dwelling on the social media network, and that’s what makes it an important part of Digital marketing.
So, even if you have mastered the art of writing, you will need Social media to be a part of your publicity campaign. Book writers, bloggers, or Ebook writer everyone is taking help of social media to ace the race of the digital world. Unfortunately, very few of them know the right way to do so. This article is going to be all about sharing your content on social media. “How to,” Do’s, and Don’ts, you will find every step covered in this article.
Let’s dive in:
- Share the Content on Social Media Platforms
Unlike early days, readers of your content are not going to approach you first, because they already have a lot of options available. Instead, you will have to reach them showing why your content is better and deserving. Take your blog and reach out to as many social media accounts as you can. And, this is no rocket science you just have to do things at the right time in the right way.
Link Your Blog
The first step that you need to cover is– promote your blog on your profile. You can update your existing profile by adding a link to your blog to it. Visitors might love to see your writing skills and can even turn to be your loyal reader.
Don’t Miss the Small Platforms
What’s fascinating for one person might not fascinate others, and that brings the possibility that readers are spread across all the small and big social media platforms. Even if you are thinking of ditching the platforms like Quora and Tumblr, then drop the plan. Quora helps a lot in driving back to your blog page. Focus on these platforms and create visibility for the users.
Suppose you want to promote your blog or your website or a new update, and let your kind of audience know about it? Simply just find the related questions and answer mentioning a link back to your blog or website.
Also, you need to stick to the guidelines for content asked by these platforms. For example, one platform may support lots of images, one will support a lot of content and some may support both and encourage videos as well.
Share on Blog Promotional Sites
Sharing your blog on promotional sites helps a lot in driving traffic and boosting engagement on your blog. Post your blogs to these sites and see healthy traffic and engagement to your blog post. You can try out these sites to see assured traffic:
Co-Promote
Tribber
Flauntt
Babbly
Inbound
If you are doubtful onto whether this site pulls good traffic or has active users and is active enough, you can check out the alexa rank of the website.
- Develop a Sharing Schedule
Once you have linked your blog to the social media accounts, now it the time to figure out the time slot, in which you should post your blogs. The catch here will be determining a time on which you can post the content. Every platform has its time of high and low hours and your task will determine that time.
If we talk according to the current survey, Facebook sees a lot of users between the slots of 1.00 pm to 4.00 and then during the morning hours 9.00 to 11.00am, whereas, the traffic for Pinterest surges during the night, after 8 pm. If you hit the traffic hours of these platforms, the results will be better, and you will directly get into a bunch of readers.
You don’t need to send your posts one after another as it will only annoy the followers. Here is an info graphic that will show you the right time to share your content on different social media platforms.
- Focus On the Communities
Every social media platform has a feature through which people of same interests connect. Communities, Groups, and connections are the name given to these active groups.
Post Your Content in Several Groups
You will have to identify ten such groups or communities where you can share your content. Make sure the group is active as there are a lot of dead groups too. Check the number of members in the group and also by posting one or two blogs for testing whether you get good response or not! Share your content in each of these groups and see how the traffic boosts.
Message Your Connection in These Groups
You need to endorse your content so that people come to know about its goods. For this, you can directly approach your connections and ask them to share your post on their network. In return, you can offer them your cooperation in promoting their posts.
- Embrace the Visual Power
Text-based data has already taken a back seat and it’s the time for the image-centric approach. More than 65% of the people consider themselves to be a visual learner and avoid reading long paragraphs. Understanding this simple phenomenon will help your content perform better.
Here is how you should proceed
Capture the Attention of Your Audience
Most people skim through the content to find out exactly what they are seeking. If you post a long para on your social media without any images, it will turn off the user. On the other side, if you take advantages of pictures, you can grab the attention of the reader, and they might stick around exploring the benefits of your posts. You can use tools like Canva&Promorepublic to create engaging images for your blogs to look attractive.
Break the Text
Instead of writing the entire content in one go, focus on step by step guides. Breaking the text in between makes people stop and read what you are saying and this would help you gain visitors for your blog posts.
Add Some Colors to It
Adding image to your post has connection with the color psychology. When you add images to the post, you give a contrast to the boring text and users stop by to see the exciting part. The trick here will be making your content more stimulating so that you can spice up a boring post. See the post below and how the image is adding a pop of color.
Pinterest, Instagram, and Tumblr are three live examples how much people adore the image-based platforms. Millions of users are using these platforms because the image is always better than the text.
- Don’t be a Spammer
Some of the users complain about their Twitter users sharing too much content. Sometimes people keep sharing the old contents every hour and this particular strategy might lead to a few clicks, but in the end, it will only be hazardous, annoying your regular followers. Stick to these rules if you want to avoid this ugly situation:
Know what your followers like to see and when they are more likely to visit your profile.
Rather than a crowded schedule, stick to a smart one
Get into the follower’s shoe and see what you would like to read
Never force something on your followers that you would dread to take
Always provide value to your post, no fluff at all.
- Focus On the Influencers
Regardless of the industry, you are related to; you will find certain people to be more active on social media. These highly active members are termed as influencers, and they often tend to have a high number of followers. It would be beneficial for you if you establish a connection with them and convince them to share your post on their network.
Simply find the influencer of your niche and start engaging them in the most natural way. You don’t need to sound like a greedy marketer who is trying to gain benefits with other’s effort. Reply and comment on the posts that interest you and your next step will be including them in your posts. If you are giving them advantages for free, there are 100% chances that they publish your content in their network.
- Create Relationship With other Bloggers
If you move in a group you are likely to succeed early. This is a common theory and almost everyone follows it. Try to find people like you, especially the bloggers and work in collaboration with them. If thing go well, you might share their audience. However, the approach should be utterly professional and value oriented.
Here is how you should approach:
Create a List
Listicles are the most brilliant form of content, and if you can create a post saying – top 10 bloggers mentioning and linking each blogger’s name, it is going to work in your favor.
Share their Content
Read the blogs by your fellow bloggers and appreciate the information shared. Twitter is the best place to do so as you can quickly mention their name and post a comment. Once you do so, the fellow blogger might surfs your profile and click on the blog linked to your profile. The chances are high that they return the favor by promoting one of your content.
- Know the Trends
Posting something irrelevant on your social media is only going to ruin the value of your profile. It’s ok to be personal sometimes, but try to offer value to the customers most of the time. Here are some of the ways and tools to help you keep updated:
Shorten the URL and Add a Call to Action
Experts recommend using shortened form of the blog link on your social media profiles. The rate of clicks increases when you put a shortened link and to do so you can use tools like Snip.ly. The tool also adds an automated call-to-action to every link you share and that increases the value of your content. Here is how it works:
Recommend Content
Start a Fire is a tool that lets you add content recommendation with any of the links you are sharing and that increases the chance of attracting more traffic to your link.
Use Hashtags
Find out the trending keywords and club them with the hashtag to, in case the worth of your social media post. These hashtag increases the findability of the post. You can check the trending Hashtags on your Twitter and Google Plus account and use it for your posts. However, you need to be particular with the use. For example, on a Facebook profile use no more than 2-3 hashtags, but on Pinterest, you can use 5-6 hashtags quickly.
Optimize Your Content for Each Network
Every social media channel handles the images and texts in a different way, and you have to utilize it as your strength. For example, Twitter supports posts with images, and if you post your content with a captivating image, then it can bring you many clicks.
Automate the Posts
You can use either the WordPress Plug-in or SocialPilot to schedule your posts in advance. Using these tools, you can also reuse your old content. Just add a new title and share on your social media platforms. The image below shows how Social Pilot can help you out.
Sharing your blogs on social media is fun and the result is everything worth the effort. Also, the task and goal, both are very simple, you just have to utilize the tools around you and traffic will be boosted for sure.