Influence Marketing is a form/way of marketing in which focus is placed on infuenctial people rather than te target as a whole. It identifies the individuals that leave influence over potential buyers, orientate marketing procedure around the influencers.
Influence can come from a wide range of places. Any person, group, brand, placed could potentially be an influencer. It may also be a value added influencers (such as Journalist, Academics, Industry Analysts, Professional Adevisers, Celebrities) ae often used to market products because they are highly respected and highly visible. This influencer marketing industry has increased extremely fast over the years.
Why The Use of Influencer Marketing on Social Media
Brands are evolving in terms of marketing. Putting an advertisment on TV has high cost, while working with an influencer has a negligible cost in relation to the possible benefits it can receive.
Taking a look at this, if an influencer has 270,000 followers on Facebook or Twitter even maybe Instagram, and the company gave a product on the condition of expossing it to audience, this company would be making an investment of the cost of the productin exchange for reaching at least the large most followers of the public figure. The more people visit the internet, the more the market speaks in terms of influencer marketing.
With the way social media is growing these days, calculation shows that over 500million people are viewing ads (advertisment) on Facebook (only) everyday, and over 3billion people are using the internet everyday. Lets imaging the number of people market has been influence everyday through the market influencers.
Problems of Influence Markeing
But wit all this, th existing influencer marketing platforms are facing challenges
- Even though there are many tools available in the market, there are no enterprise-level platform available in the market.
- Current platform focus on middle-man aproach for immediate profits.
- The current influencers lack focus on long term business strategy.
- Influence Agent have no role in existing tools.
The all this to work out and bring inprovement to the Influence Marketing, "SOCIAL CXN" came in to existing
THE SOCIAL CXN
SocialCxN is on target to be the first decentralized influencer management platform built on Blockchain technology. With existing major brands already on our platform as customers, we are the next generation social application for Brands, Retailers, Startups, and Enterprises that are looking for greater visibility in the social media ecosystem in collaboration with content creators & distributors.
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Solution Social CxN Brings
- Social CxN is bringing ways to resolve wit BlockCjain Ledgers and futher transform this industry beyond basic Influencer Marketing
- Social CxN provides an automated role for influncer Agents and Digital Agencies.
- Social CxN have a longterm views for the industry via their platform. Believing that they can streamline a Brand's Marketing Budgets year-over-year.
- Connect Brands and influencers based on data and ratings and not by hear-say.
Social CxN Mission
Socail CxN consolidate Influencer Marketing Industry by leveraging BlockChian Ledgers for all stakes holders including rewards for our Token Community
Road Map
About Social CxN Token
The purpose of the Token is to help kick the Token forwad to the market and promote current media in developing technology that support the market. their will be bonues to the early buyers.
To know more about the Token visit:
Whitepaper
website
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