each company must centrally plan. They do not use the free market to distribute resources within themselves, they do it based on need and subjective calculations and goals.
The ones that try to use the delusional "free-market" methods end up failing hard lmao.
https://www.salon.com/2013/12/10/ayn_rand_loving_ceo_destroys_his_empire_partner/
RE: "BIG DATA" ISN'T ENOUGH TO MAKE SOCIALISM WORK