It takes real courage to test and learn, with your own time and money of course, to realize that marketing truly intensifies creativity. BUT... there is a fine line between learning how to run an Instagram Ad and truly building a creative Instagram page that people love to consume. There is one thing that I hold true to my work and that is the business of content marketing. Thats right, making videos, pictures, audio and articles that actually do something for someone else.
Listen; I've built ads for people that want it to "look" cool and "sound" cool and by all means, remake the ad numerous of times to truly create a "Valuable Final Product" of a SALE. I understand what a CEO thinks is the right move for his or her business. I understand that if they put in $1,000 into marketing, they want to see a return of $2,000 or more. What I'm telling you in this article is not going to resonate with many of you and I understand that; why, you may ask? It's because of two things that you will need to have for this to actually work: 1. HARD WORK & 2. CREATIVITY.
For those that are feeling choked already by this, I suggest you continue scrolling; as for the rest of you, instantly message me after this article if this truly stands out to you and speaks to you. I will try my best to help you based on the experience I've had so far.
GENERATION Z MARKETING
5,000 a day. That is how many ads, billboards, banner ads, commercials, affiliate marketing content pieces we see on a daily basis. Let me ask you a question; how many of those 5,000 pieces of content do you actually think you would personally enjoy to consume? 3 -- MAYBE. Now, for those of you who start thinking to yourself, "Oh, well Alex, you know, you can target specific interests that people like to consume... blah blah blah" - that is exactly the point I'm trying to make that marketers ruin everything. Marketing is being taught today as a strategy of making income part-time or full-time to live a lifestyle that the marketer himself doesn't even get to enjoy without you buying his course.
The answer is in creative captivating, entertaining and thoughtful pieces of art that people actually enjoy to consume and bringing them into your environment through feeding your audience what they deserve; Your ultimate attention and your ultimate talent that diversifies you from the rest. The only thing needed to climb that latter is hard work and determination to actually get to where you want to go.
The reason I call this "Generation Z Marketing" is because you have luckily 'found' this Steem platform that will completely change the game again. A lot of people are going to be skeptical with this and consider 'checking it out' -- but the truth of the matter is that staying ahead of the curve requires BOLDNESS and COURAGE. Do you have the courage to be on here making 3 - 5 pieces of content a day? Maybe its early and maybe too many kids are going top be on here, some will say negatively, but that is the point.
We underestimate the power of impacting the lives of young kids. We have always said and agreed to the unanimous rule that 'Kids are the future' -- if this is true then why are executives frowning down to creating content on Snapchat and furthermore suggesting that nobody on Snapchat is going to buy their furniture? You have to understand, the answer is not to market and run ads on 15 year olds about how great your furniture is, the answer has always been what the answer will always be; CREATE CONTENT ONLINE THAT IS VALUABLE TO THEIR TIME.
The most powerful thing a person can do on this planet and the time we have here is the ability to create an effect. That takes time. And its valuable when it does. It doesn't translate through your CTR (click through rate) or how many conversions you were able to create. Its about one thing. Its about tapping into your resource, yourself, and communication that into an art form on the world so that someone else can share your reality with you.
