The evolution of #millennialpink and its deeper tonality have made it the colour of a generation, embodying so many of today’s issues surrounding identity. It’s been reported that at least 50 percent of millennials believe that gender runs on a spectrum — and this pink has become their genderless mascot.
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Using millennial pink in your business communication today is not just about being trendy, it's about communicating a sense of cultural awareness. If your audience is made up of either millennials or gen Z'ers, the choice to not be 'woke' aka aware of the issues pressing young minds today is not one that will get your brand very far #justsayin