It seems like Snape is now on its way to announce a new advertising service targeted to anyone who wants to advertise for it, whether large or small companies, or even individuals, through an easy-to-use integrated ad creation platform, To rival Facebook with a giant advertising space on social networks.
. How to advertise in Snape Chat before this service?
To buy an ad on the platform, you should contact the company's sales team or use expensive third-party software tools. This step was and still costs advertisers a lot of money to pay for their ads through Snape.
What is the new Snape advertising platform ?!
All of these operations are carried out through a special platform through the application called the self-serve ad manager. This site is managed by the company's advertising team and has three main elements:
Ad Manager: Ad Manager can purchase and manage Snape ads, and performance data will be available to help track ad campaigns. Snape ads will include video, app install, long video, and web view.
Mobile Dashboard Snapchat Mobile Dashboard: In addition to the main ad management platform, there will also be a mobile option that enables companies to track their campaigns on the go. The functionality will be available within the main Snape application, where campaigns can be modified and paused and notified about key metrics .
Business Manager: This feature enables the management of roles and permissions for team members, allowing more control over the advertising process in the advertiser's Snape Chat.
Why this service and who are targeted?
As we know, the platform advertising service was aimed at companies and major brands that can create campaigns through the platform through external companies and tools because of their huge liquidity.
But with this new service, everyone can advertise on the platform without a medium or large funds, especially medium and emerging companies looking for a way to spread quickly and without a large financial cost.
As Snape moves from a private company to a public company and puts its shares on the international market and is close to disclosing its financial statements this month, it wants to reassure current and future investors that it has the potential to grow and profit.
A previous study indicated that 35% of active users can not be reached on Facebook, and this is up to 46% in Instagram and 61% on YouTube.
These percentages are the primary audience targeted by the new Snape Chat platform to reach them faster than other sites. Snape Chat has already succeeded in creating its own audience that has been very passionate about the application, so the company seems reassuring in getting the target audience And advertisers who will rush to broadcast their ads across the app.