Interesting concept, but I would like to know, how it's completely different from RDD as you might be aware of RDD launching their Redd-ID where you'll be able to transfer funds without a crypto address, and seems like they are also working hard to make it work with almost every social media platform.
There are others as well. And what do you think of STEEM upcoming update & if other social media starts building their own blockchain (This is quite a possibility)
RE: The Social Wallet Initiative: When Cryptocurrency Meets Charity!