Some thing for you to consider. First of all, you mi two niches here. A crypto niche and a coffee niche. This might work if there is a big enough market that's into crypto and fine coffee experience. The marketing aspect could be very difficult. If you market to coffee drinkers a lot will not know anything about crypto, and if you market to crypto people lot don't care that much about their coffee experience. Personally, I would probably go one way or the other. Also, crypto is a very broad thing. Within crypto, you have a lot of different niches that could be easier to market to. You have the ETH lovers, the Bitcoin Maximalists, SoMee fanboys and so on and on. The problem there is, a lot of these names will be trademarked (Bitcoin excluded) so you have to be careful if you use them. I'm not sure enough people is into crypto in the sense that they identify with that alone. Crypto is known to be scammy as fuck and I'm not sure people would were that on a shirt. Specific coins or projects, on the other hand, could be.



The second thing is this. Coffee is neither a "wow"-factor product or a problem-solving product. It's what you might call an evergreen product in the sense that people use it all the time and always will be, BUT the problem then becomes. Why buy your coffee instead of their usual brand? You are not an established brand. You could give out free samples, but that's gonna be expensive and a risk if your product is not really good. I assume this is some kind of private label kind of thing right?



I just saw you write "veteran-owned store" which is again a third niche you're trying to appeal to.



I think the biggest thing you could do to help the store become a success is to really think deeply about who exactly are you trying to sell to? There is a saying: Niches make riches, and my advice would be to consider niching down.



Anyways, if you choose to go with this niche combination (which could work if there is a market for it, but that is what you have to find out), I would focus on the product pages. These are the most important ones.



When you start marketing, you will direct people to the product page and only 1-2 percent will see the general store. I would add some trustbatches, payment option and maybe a video of you explaining something about the product. People buy from people (or pages) they trust, so keep this in mind. Go to some stores that you buy from and as yourself, why do I trust this store vs. the average dropshipping store?



Also, be aware that there is two types of buyers. The readers and the skimmers and they actually convert equally well. Right now you would only sell to the readeras. There is not a single headline on that page. Only product information. Get rid of all of that. You are not selling coffee, you are selling a coffee experience whatever that may be.



The font is very hard to read. Don't make the writing grey and get a normal better font.



Anyways, just my 2 cents. Feel free to reach out if you have any questions