Do you think SoMee platform will be massive in the future?
At least for now I think it's still very complicated to monetize. You need to create a wallet (80% of the world don't know what it is), connect to Hive and so on.
Even if the platform does a great Marketing effort it will be complicated to adquire people because they are used to work with other platforms with only user and password (but of course they cannot monetize that content). If I imagine the average Social Media user I can guess that this person does not have the Blockchain skills to make it work easily.
Maybe in the future the integration between SoMee and Blockchains will be very smooth but now (as the platform is today) I think it's only for early Blockchain adopters.