Cryptocurrency exchange Binance has announced a partnership with South Korean gaming giant Netmarble to create tokens and games based on the Play-to-Earn (P2E) model. According to a Binance blog post, the exchange has signed a memorandum of understanding (MoU) with Netmarble F&C, a subsidiary of Netmarble Corporation. Using the Binance Smart Chain (BSC) infrastructure, Netmarble is going to create GameFi projects that will expand the BSC ecosystem. In addition to technological cooperation, Binance and Netmarble are discussing the possibility of launching an initial offering of games (IGO) on the Binance NFT trading platform and options for using digital assets in games. The first presale of non-interchangeable tokens on Binance NFT should be held for the Golden Bros shooter developed by Netmarble F&C. "Netmarble is ready to innovate in the gaming industry, so it's important for us to work together. We will join forces with Netmarble to create a stable and revolutionary GameFi ecosystem that goes beyond the gaming entertainment industry," said Helen Hai, head of Binance NFT. According to Seo woo-won, CEO of Netmarble F&C and head of Metaverse Entertainment, the developer is happy to cooperate with Binance, because both companies pursue the same goal — the widespread distribution of blockchain-based games. At the end of January, Netmarble said that it plans to release more than a dozen games for foreign gamers, which will use blockchain and elements of the metaverse. Binance is actively cooperating with another South Korean partner. The exchange recently signed an agreement with the music label YG Entertainment. The cooperation is also aimed at developing NFT and creating game projects based on Binance Smart Chain.
