With meditating comes so much hype and bullshit that an average person is put off by it. And rightfully so. I am glad that I learned meditating without ever reading on how it is "supposed to be done". Instead I just started listening to myself and went with the flow. I made up all the techniques that I use and only later found that there are entire tomes written about most of them. No "guru" or whatever conformity was needed.

In the end it is just an exercise for the mind. With immense benefits!

If somebody wants to start with a push in the good direction, UCLA free guided meditations are great. http://marc.ucla.edu/mindful-meditations
Beware of snake-oil salesmen, because big-spirituality is full of them.