Sponsorship is quite a frequent activity for corporations in response to demands of individuals, associations or institutions devoted to various activities. By this, sponsorships are increasingly important phenomenon on both sides of an exchange: While companies generate a sustainable competitive advantage in the marketplace, event providers conduct their activities in a cost-effective way.
https://www.sponsy.org
Sponsorship is a huge market, and as such, it covers a wide range of activities. Yet entering this market is not an easy task, especially when it comes to small and medium-sized businesses. Sponsy is ready to provide a useful alternative to traditional approach for small businesses in sponsorships. To organize sponsored events, parties concerned can easily join the Sponsy Network, issue their own tokens and receive financing to conduct their campaigns.
Objectives of the platform
The ultimate goal of the platform is to implement a tokenization model in the field of sponsorships in order to provide medium-sized businesses with an opportunity to boost the effects of their activities on different audiences. Thus, Sponsy will allow for establishing overarching public relations to enhance the salience of brands – an aspect of the last importance for smaller organizations, that face difficulties due to restricted access to the sponsorship market.
Creating promotional opportunities
Companies that seek sponsorship relationships can search for a particular event while either specifying their preferences and interest areas or allowing the option for location-based search. That is, small businesses can sponsor local events and build positive feeling among all attendees. Sponsees in turn will list their sponsorship assets to attract sponsors. A range of opportunities to promote a brand in such a way is nearly unlimited. For instance, companies releasing new products can organize a product trial in the entertaining scenery and learn about direct experiences.
Conducting sponsorship deals
Minting of the signature tokens serves as a starting point for event providers to conduct a sponsorship deal. Signature tokens are used as a means of transactions between sponsors and event providers. Sponsors who take interest in the subject can purchase signature tokens to conduct a sponsorship agreement.
Intermediaries will have the right to purchase event-issued or signature tokens as well. A necessary condition is that a certain part of the tokens will be offered as a discounted one, that is, stakeholders will obtain them with the intention of reselling.
To design and execute sponsorships, Sponsy has established a list of cooperation activities. That is, stakeholders will be able to contact any specialist from the Sponsy Expert List to get a preliminary legal advice, hire designers and marketers to execute the campaigns as well as to advise on the development of the strategy. A campaign manager who is an expert from the Sponsy List will be assigned to each sponsored events. The scope of their responsibility comprises legal assistance at the contracting stage as well as other capacity-building assistance in terms of sponsorship activities. All communications will be enabled with the Sponsy chat interface.
https://www.sponsy.org
Token Sale Plan
SPONS Token will be utilized as a base for customized signature tokens. ICO details will be announced on the web-site of the project.
Sponsy proposes an alternative way for small businesses to extend their sponsorships by sponsoring events. To gauge the success of sponsorships designed on the platform, Sponsy offers a comprehensive information base, which includes all necessary sponsorship-related information, reviews as well as a history of sponsorship assets. Sponsors can also gain insights into consumer interests by collecting event-related data. Such data can be incorporated into the businesses’ information systems to provide ideas for future marketing campaigns. Sponsy is in a fortunate position in terms of placing its solution into a market segment, where some improvements need to be made. The platform will give small and medium-sized businesses an opportunity to compete with larger ones even with a limited promotion budget. Commissions charged from sponsors will depend on the type of events and won’t exceed 15%. Generally, the Sponsy ecosystem presupposes direct of sponsorships assets. Nevertheless, signature tokens reselling is allowed. Sponsy App is currently available on the App Store.
Links:
Website: https://www.sponsy.org
WhitePaper: https://www.sponsy.org/sponsy_wp_en.pdf
Telegram: https://t.me/sponsy_en
Facebook: https://www.facebook.com/sponsy/
Twitter: https://twitter.com/sponsyApp
Medium: https://medium.com/sponsy
ANN: https://bitcointalk.org/index.php?topic=2614662
Author: https://bitcointalk.org/index.php?action=profile;u=980049
Disclaimer
This review by Bonanza Kreep is all opinion and analysis, not investment advice.