I've posted about this before, but this could bring an abundance of new excitement, money and viewership into a sport that could certainly use the boost!
Given the potential return on investment for the potential 4th brand, I think it's a great payoff!
Have you ever been to a race and seen the pavilion that Toyota puts on? I've never considered purchasing one, but after the experience they give you there, they've entered my mind as as possiblity!
Interesting analysis from Steve O'Donnell, and comments on Brad Keselowski in this article:
http://nascar.nbcsports.com/2017/07/10/nascar-aggressively-pursuing-new-manufactures/amp/