Here in Australia, the broadcast rights to air the current World Cup is owned by one of our broadcasters SBS. They decided to sell the rights to some games to Optus Sports which would be broadcast online to subscribers of the mobile phone provider.
Well that's where the shit really hit the fan. Unknowingly to Optus Sport, the largest sporting event in the world turned out to be pretty popular with punters and many people subscribed to live stream the games.
That is where Optus Sport dropped the ball big time and really stuffed up by not actually having the infrastructure in place to support the demand required from the Aussie sport loving public who wanted to live stream the matches.
So, Optus had to back down and hand SBS the rights back to play all of the games free-to-air...... Optus's initial outlay was a cool $8 million for the broadcast rights so they have literally 'pissed it up against the wall' because they couldn't get their shit together and have the right infrastructure in-place for the world cup!
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