So this week as part of a new advertising campaign Nike rolled out a controversial Colin Kaepernick ad.
For anyone who's not familiar with the backstory, Colin Kaepernick was an NFL Football player who played Quarterback for the San Francisco 49ers. A couple seasons back he and a teammate were the first two players to start kneeling to protest police abuse and other social issues.
The issue became pretty divisive with seemingly half of people supporting him and half of people either saying he's disrespecting the flat, the anthem, cops, and or troops, or just that on the field isn't the time or the place to bring up and protest social issues.
This ad is an example of culture hacking which is when a company or business tries to attach themselves to a popular or trending social issue or element of pop culture. This is often done with less controversial issues as oftentimes companies don't want to risk alienating potentially half of their customers so Nike either feels really strongly about this issue or thinks that regardless of the fallout the overall attention on their brand is good.
In this video we discuss the issue and I'm curious to hear your thoughts, drop a comment in the comments section below