I think the post-match events were a huge disgrace to the sport in general. A champion shouldn't act like Khabib did, whatever McGregor did. The victory already proves a point, no need to prove anything more after the fact. What McGregor said and did before the match was a disgrace and Khabib just went along with it. Most people who aren't into MMA already see pro MMA fighters as meatheads and this only proves their prejudice for them.
I doubt this is a publicity stunt, because it's such a hit on the sport. If Dana would rather profit marginally from a rematch by staining the reputation of the sport he has been building up for a long time, it just seems low. Despite how he has been making money off of McGregor's antics.
I think your predictions are close to what will end up happening. Because in the end Dana won't want to lose either of these fighters. So either Dana is in on it all or then Dana will eventually swallow his pride for profit. I guess in the end it's just the same difference.
RE: My opine on the Khabib controversy (UFC)