You are missing the simple fact that Juventus was pushed in Second League not more than 13 years ago. A study says that Juve lost more than500Millions of euro for that, let's say...strange event. In 13 years we won, 8 Scudetti, 4 National Cup, 4 National Supercup. Juve built a owned Stadium. It changed all the management line a couple of times. Juve is building a logo (J) for east and emerging markets. EXOR the olding company of Agnelli family (FCA cars etc) is pushing like hell for enter in the east markets with the image of Cristiano ronaldo. Now there's a plan to build another stadium for Juventus U23 and Juventus Woman. Are you able to find another club which changed a lot in this years without losing competitiveness? Wait some years and you'll see :-)