We informed everyone of the new ad placements on SportsTalkSocial.com a little over two weeks ago. Since then we've seen the announcement that SPORTS has earned more ad revenue than the rest of the other participating tribes combined! To continue informing the tribe of our growth metrics we'll begin offering weekly updates of our website statistics and growth here.
The follow report is pulled from the ad server that the Steem Engine team uses to administer the ad system. While these numbers are generally accurate we've been told not to expect that revenue will continue to run accurately. It does not take into account the way AdSense ads will be placed. That being said this should give a solid view for where we stand as a community.
To hopefully assist for anyone outside of web marketing community with better understanding what each of the terms mean we've also detailed a brief glossary below the report. While this is certainly not intended to be all encompassing to what all of each metric means we hope this can bring members of the community a better understanding for the community's growth.
Current SportsTalkSocial.com Website Statistics
| Day | Requests | Impressions | Clicks | CTR | Revenue | eCPM |
|---|---|---|---|---|---|---|
| 9/24 | 18,499 | 17,836 | - | - | $8.67* | 0.49 |
| 9/23 | 21,029 | 20,399 | - | - | $10.12* | 0.50 |
| 9/22 | 18,687 | 18,041 | - | - | $8.65* | 0.48 |
| 9/21 | 19,747 | 19,124 | 1 | 0.01% | $9.26* | 0.48 |
| 9/20 | 21,571 | 20,566 | 6 | 0.03% | $10.26* | 0.50 |
| 9/19 | 16,399 | 15,807 | 32 | 0.20% | $10.42* | 0.66 |
| 9/18 | 18,767 | 18,037 | 46 | 0.26% | $11.85* | 0.66 |
| Total | 134,699 | 129,810 | 85 | 0.07% | $69.24* | 0.53 |
*- Revenue is an estimated metric and is not guaranteed by the Steem Engine team. This number is based on a number of considerations not limited to extended ad partners.
Requests
Requests detail when SportsTalkSocial.com requests an ad to be displayed from the ad server.
Impressions
Impressions indicate how many people have viewed the ad. This is a key metric in tracking our site's performance in terms of how many tokens are purchased by the Steem Engine team.
Clicks
This simply describes the number of times an ad has been clicked.
CTR
CTR, also known as click through rate, is the way publishers can measure their advertising campaigns. It is calculated by taking the number of clicks of an ad and dividing it by 1000. Publishers would like to see a higher number here as it details their ad is successfully being viewed.
Revenue
This is what the ad server is anticipating our sites revenue to be. This number is only an estimate and is influenced on a number of outside factors.
eCPM
eCPM stands for effective cost per mille. It is the amount an advertiser will pay for one thousand visitors to see it's advertisements based on the ad servers metrics.
