They say the suspension of football could cost them up to £35m.
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"The difference is we're running it as a business and we're running it the best way we believe will help it for the future," said Kensell.
"It's also about our staff. What we don't want is a raft of redundancies.
"We knew we'd get criticised as a result of it; what we're not going to do is take a different view on that. We'll stick to our guns and we believe we are doing it for the right reasons.
"We've got the best owners in football - that's a fact. We haven't got the richest owners but we like to think we're doing things the right way."