I'm very much on the side of the new and poor players too, but not where it creates a bad user experience. It appears to me that the people that are not for this are using 2 arguments:

1. prices will be higher, thus more people won't be able to play
2. new players won't experience the better cards because they won't have the money to rent for more than 2 days.

This is a very complex situation involving many moving parts. For instance, my issue is the fact that when I rent cards, I don't want them cancelled.

But there are other issues people have too, key among them (and there are more).

1. bot services were created that enable players to squeeze every penny possible out of a rental. This created many useless micro transactions where the bot would have an advantage renting out their card at the detriment of a player simply wanting to list his card to rent out. This cost the team in extra useless server costs, and at the same time dissuaded people like me from either a) renting out their cards and thus stopping buying cards to rent out or b) running to the bottom in price, thus moving the floor lower and lower til we went to the point where it could go no lower.

2. longer term players that used rentals as a way to arbitrage the unintended loophole where rental players could use each card twice as much as someone that owned it. This was good for the rental player, but it put downward pressure on the value of cards because a person that owned a particular card was disadvantaged in rewards compared to the people that rented them.

So while you want to see people that are new and poor be happy (as I do), I think its important to see the whole picture. I also think once flaws get fixed, then we can give people on all sides something they want - a growing player base and a growing reward.

These flaws in the system create a perpetual downward spiral by not incentivizing things properly. So fixing them is a good idea so that we can indeed help people that are poor, new, rich, or anything in between to enjoy the game and feel confident they have a lot of opportunity ahead.

As I said in further comments on this page, I have no issue with making the total minimum cheaper on a per card/per day basis. If the rest of the community is ok with that, then I'm fine as well. But I feel that season rentals are a much better user experience for most people involved, PARTICULARLY the new players.