The operations that affect each of the stakeholders (consumers, employees and environment, employee code, shareholders, among others), in this sense, corporate policies must take into account each of the stakeholders, since by developing strategies that involve them, the perception of belonging to the company would be generated.
The publication focuses on the second strand of corporate social responsibility. First, I will describe the second strand represented in core business policies and practices..
Theoretically, basic business policies and practices state that the company should engage with communities, in actions such as contributions through partnerships with community and charitable organizations. Commercial initiatives, community investment and donations. In this sense, it is very important to take into account the Communal Councils, since these are the organizational entity, where the citizens of a sector are grouped.
Based on the above, companies can also carry out activities in conjunction with other companies in terms of a service to the community, such as clinics. In this order, the company through social responsibility actions in the communities can generate certain competitive advantages, because customers are part of these communities.
The principle of the second line of social responsibility is interpreted as the ability to answer for what one does or does not do, as well as for the corresponding consequences of what one did or did not do, and is also equivalent to answering to everyone at any time and place.
In this sense, the main aspect taken into account is the social investment, which at the moment of being generated must be done in a responsible manner, using the resources in the best way, avoiding the generation of problems and difficulties, being accountable at the end of the execution of the activities.