Dear Hivers

Before writing this article, I googled the term elevator pitch. It refers to 4 million articles in English and nearly 50,000 in other languages. Currently this type of funding is in boom right now. And according to obe theory from whom I borrowed the title, it should be the watchword of entrepreneurs.

Origin of the concept
The elevator pitch , literally elevator speech in English, originated in the far east. This type of concept of explaining the investors by oral communication to the top level of the company within a given specific time period between this time you need to explain your idea and concept within less then a minute in an elevator as soon as door close you need to explain your idea and if they like they will invest. By extension, it has become the emblem of any succinct presentation of a product, service or organization.

But ultimately a pitch is nothing more than a modern, compressed form of rhetorical art that dates back to antiquity. Socrates already taught us that a good pitch must intelligently combine three inseparable ingredients:

ethos: the style adopted to gain confidence and make oneself credible and sympathetic

pathos: passion, persuasion that appeals to sensitivity, to emotions

logos: the logic, the reasoning and the mode of construction of the argumentation.

We are in the 21st century where crowdfunding and funding is making a huge change for the company. Small startups are now looking for investment from the big individual investors and company who like their idea and love do investment in their idea.

With this concept we have seen many startups are now become unicorn from scratch and doing very good in business and sales.

Currently crypto space is also taking part in these type of funding. And doing very good and making project to a new heights.

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