What tags are most popular and most profitable? This question depends on which period you are looking at. The most profitable tag three months may be the 10th today. Yesterday's news won't do in this game!
In this post, I look at the most popular and profitable tags in the latest 4 days of my dataset (up to 16th June).
Content is obviously what determines an articles popularity but positioning your article in the most relevant and frequently visited thread is important too and can make a big difference.
The tables below show a few different pieces of information:
- What tags are most popular i.e. Where is all the traffic? The popularity of tags is measured by the number of daily posts.
Popularity is good to an extent, however, an excellent post can get lost in a busy period so it's also important to choose 5 relevant tags that will ensure your article is seen by 1) many people and 2) the right people.
- What tags are most profitable?
I have included 2 measures of profitability: 1) the average author payout per post and 2) the middle payout per post. The latter is useful when a very large payout can bring up the average and mislead the profitability of a tag.
- Other metrics. I've included some other useful information such as the number of posts per day and hour.
Here are the results. For the second table, I've only included tags with at least 20 posts over the 4 day period.
Table 1: Latest Most Popular Tags
Table 2: Latest Highest Paid Tags
Thank you for reading